Insights and Articles

More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.

Imogen Arnold

Imogen Arnold
Imogen is an experienced and results-driven client service director and project manager. She led client service and project delivery for Telstra’s retail business as Business Director at the Paragon Design Group. Imogen has spent the last fifteen years managing marketing projects for the likes of Vodafone, nbn, Apple, Samsung, Bose, Qantas, Bayer, Citibank, Bupa and, of course, Telstra. She has the all-too-rare quality of being both able to make the impossible happen and be universally well-liked.
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Recent Posts

SEM: How to get the best value from Google Ads

Search Engine Marketing, otherwise known as SEM, is the process of advertising your business under carefully selected search terms to help attract the right people to your website. SEM works hand in h...

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SEO: Ten simple steps to get found online with Google search

SEO stands for 'search engine optimisation'. It's a process of optimising your website content to help Google deliver more of the right people to your site. So it's essential to consider your SEO stra...

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