Poignand Consulting Blog

Stuart Poignand

Stuart Poignand loves marketing and the impact it has on business growth. His career includes GM Consumer Marketing of imaging powerhouse, Canon and Sydney MD of the global digital agency SapinetNitro. Today he helps business to unlock customer value with strategically focused inbound marketing and sales enablement.
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Recent Posts

Beware: Marketing mistakes to avoid.

Posted by Stuart Poignand on 08-Apr-2019 12:23:21

You know the story. You’ve invested a lot of time and money in building a website, establishing a social media presence and building an email database and after all that, the only result you can see is a number in your expenses. Slow website traffic, little or no leads, and no clear new business result. You may have even bought some Adwords and found the leads you attract are not right for the business. Well, guess what? You’re with the majority of small and medium businesses.

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Topics: marketing mistakes, financial value of new leads, customer desires, marketing mistakes to avoid, small and medium business, lead generation machine, marketing objectives, helping the customer

Is your business helping, or selling?

Posted by Stuart Poignand on 05-Apr-2019 23:07:20

Helping not selling

This could be the world’s shortest blog post. You see, the headline says it all. The single most important point when producing content to generate leads is to help, not sell. This is the gentle art of lead generation.

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Topics: small and medium business, help the customer, call to action, creating brand trust, lead generation, helping not selling, connection through content

Is your marketing strategy effective?

Posted by Stuart Poignand on 03-Apr-2019 17:05:41

What makes a super-compelling marketing strategy for small to medium businesses - and how do you kick-start yours?

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Topics: medium business, smb, marketing strategy, customer insight, how to create effective marketing strategy, small business, sme, effective marketing stratergy, business growth

Is your marketing strategically focused?

Posted by Stuart Poignand on 28-Mar-2019 11:15:25

What is inbound marketing?

Put simply, inbound is an approach to marketing that makes it easy for the right customer to find your business and develop the customer’s readiness to buy. It is designed to help potential customers to solve problems and identify opportunities based on the solutions your business offers. It generates enquiry, hence the term inbound.

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Topics: smb, inbound marketing, strategically focused inbound marketing, roi, buyer behaviour, sme, brand strategy for small and medium business, marketing ideas, goals and strategy, what is inbound marketing?, marketing return on investment

Do you have a compelling brand strategy?

Posted by Stuart Poignand on 26-Mar-2019 18:05:39

Your brand is more than a name and a logo, it will represent you and what your business will become. A good brand strategy is important in positioning your business, not only for your clients but also for yourself and your employees.

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Topics: target markets, customer expereince, understand the customer, marketing sydney, brand strategy for small and medium business, brand strategy, emotional and rational behaviour of customers, marketing agency sydney, brand

Lessons learned; marketing for the future

Posted by Stuart Poignand on 24-Nov-2017 16:26:56

I was recently asked a great question by a client - a clever and thoughtful young marketer on the rise;

"What are the most important things you've learned?"

It was a tough one to answer on the spot, particularly at that time of night, but it was good one. You know, I believe that those that inquire are those who succeed.  And I believe that if anyone goes to the trouble of asking a good question, they deserve the best you've got.

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Topics: strategic marketing, things that matter in marketing, things that matter, marketing, leadership, insight, execution, good strategy

Increasing your sales conversion (no, seriously!)

Posted by Stuart Poignand on 24-Nov-2017 14:20:31

What is inbound sales?

At its most simple, inbound sales is a method of selling that puts the customer and their needs first. It is a form of consultative sales that leverages interest and demand built through inbound marketing activity.

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Topics: smb, inbound marketing, consultative sales, sme, small to medium business, increase sales conversion, inbound sales, customer centric, smarketing, sales qualified leads

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About this blog

Smart marketing and sales ideas for small and medium business

The Poignand Consulting blog helps business owners and executives to recognise, understand and achieve greater marketing and sales effectiveness. 

  • Business, brand, marketing and sales strategy
  • Inbound marketing and sales process
  • Customer understanding and insights
  • Attracting leads
  • Converting sales

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