Poignand Consulting Blog

Is your marketing strategically focused?

Posted by Stuart Poignand on 28-Mar-2019 11:15:25

What is inbound marketing?

Put simply, inbound is an approach to marketing that makes it easy for the right customer to find your business and develop the customer’s readiness to buy. It is designed to help potential customers to solve problems and identify opportunities based on the solutions your business offers. It generates enquiry, hence the term inbound.

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Topics: smb, inbound marketing, strategically focused inbound marketing, roi, buyer behaviour, sme, brand strategy for small and medium business, marketing ideas, goals and strategy, what is inbound marketing?, marketing return on investment

Do you have a compelling brand strategy?

Posted by Stuart Poignand on 26-Mar-2019 18:05:39

Your brand is more than a name and a logo, it will represent you and what your business will become. A good brand strategy is important in positioning your business, not only for your clients but also for yourself and your employees.

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Topics: target markets, customer expereince, understand the customer, marketing sydney, brand strategy for small and medium business, brand strategy, emotional and rational behaviour of customers, marketing agency sydney, brand

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About this blog

Smart marketing and sales ideas for small and medium business

The Poignand Consulting blog helps business owners and executives to recognise, understand and achieve greater marketing and sales effectiveness. 

  • Business, brand, marketing and sales strategy
  • Inbound marketing and sales process
  • Customer understanding and insights
  • Attracting leads
  • Converting sales

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