Poignand Consulting Blog

Do you have a compelling brand strategy?

Posted by Stuart Poignand on 26-Mar-2019 18:05:39

Your brand is more than a name and a logo, it will represent you and what your business will become. A good brand strategy is important in positioning your business, not only for your clients but also for yourself and your employees.

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Topics: target markets, customer expereince, understand the customer, marketing sydney, brand strategy for small and medium business, brand strategy, emotional and rational behaviour of customers, marketing agency sydney, brand

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About this blog

Smart marketing and sales ideas for small and medium business

The Poignand Consulting blog helps business owners and executives to recognise, understand and achieve greater marketing and sales effectiveness. 

  • Business, brand, marketing and sales strategy
  • Inbound marketing and sales process
  • Customer understanding and insights
  • Attracting leads
  • Converting sales

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