Poignand Consulting Blog

Is your business helping, or selling?

Posted by Stuart Poignand on 05-Apr-2019 23:07:20

Helping not selling

This could be the world’s shortest blog post. You see, the headline says it all. The single most important point when producing content to generate leads is to help, not sell. This is the gentle art of lead generation.

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Topics: small and medium business, help the customer, call to action, creating brand trust, lead generation, helping not selling, connection through content

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About this blog

Smart marketing and sales ideas for small and medium business

The Poignand Consulting blog helps business owners and executives to recognise, understand and achieve greater marketing and sales effectiveness. 

  • Business, brand, marketing and sales strategy
  • Inbound marketing and sales process
  • Customer understanding and insights
  • Attracting leads
  • Converting sales

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