Poignand Consulting Blog

Is your marketing strategically focused?

Posted by Stuart Poignand on 28-Mar-2019 11:15:25

What is inbound marketing?

Put simply, inbound is an approach to marketing that makes it easy for the right customer to find your business and develop the customer’s readiness to buy. It is designed to help potential customers to solve problems and identify opportunities based on the solutions your business offers. It generates enquiry, hence the term inbound.

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Topics: smb, inbound marketing, strategically focused inbound marketing, roi, buyer behaviour, sme, brand strategy for small and medium business, marketing ideas, goals and strategy, what is inbound marketing?, marketing return on investment

Increasing your sales conversion (no, seriously!)

Posted by Stuart Poignand on 24-Nov-2017 14:20:31

What is inbound sales?

At its most simple, inbound sales is a method of selling that puts the customer and their needs first. It is a form of consultative sales that leverages interest and demand built through inbound marketing activity.

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Topics: smb, inbound marketing, consultative sales, sme, small to medium business, increase sales conversion, inbound sales, customer centric, smarketing, sales qualified leads

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About this blog

Smart marketing and sales ideas for small and medium business

The Poignand Consulting blog helps business owners and executives to recognise, understand and achieve greater marketing and sales effectiveness. 

  • Business, brand, marketing and sales strategy
  • Inbound marketing and sales process
  • Customer understanding and insights
  • Attracting leads
  • Converting sales

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