You know the story. You’ve invested a lot of time and money in building a website, establishing a social media presence and building an email database and after all that, the only result you can see is a number in your expenses. Slow website traffic, little or no leads, and no clear new business result. You may have even bought some Adwords and found the leads you attract are not right for the business. Well, guess what? You’re with the majority of small and medium businesses.