Poignand Consulting Blog

Beware: Marketing mistakes to avoid.

Posted by Stuart Poignand on 08-Apr-2019 12:23:21

You know the story. You’ve invested a lot of time and money in building a website, establishing a social media presence and building an email database and after all that, the only result you can see is a number in your expenses. Slow website traffic, little or no leads, and no clear new business result. You may have even bought some Adwords and found the leads you attract are not right for the business. Well, guess what? You’re with the majority of small and medium businesses.

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Topics: marketing mistakes, financial value of new leads, customer desires, marketing mistakes to avoid, small and medium business, lead generation machine, marketing objectives, helping the customer

Is your business helping, or selling?

Posted by Stuart Poignand on 05-Apr-2019 23:07:20

Helping not selling

This could be the world’s shortest blog post. You see, the headline says it all. The single most important point when producing content to generate leads is to help, not sell. This is the gentle art of lead generation.

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Topics: small and medium business, help the customer, call to action, creating brand trust, lead generation, helping not selling, connection through content

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About this blog

Smart marketing and sales ideas for small and medium business

The Poignand Consulting blog helps business owners and executives to recognise, understand and achieve greater marketing and sales effectiveness. 

  • Business, brand, marketing and sales strategy
  • Inbound marketing and sales process
  • Customer understanding and insights
  • Attracting leads
  • Converting sales

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