You know the story. You’ve invested a lot of time and money in building a website, establishing a social media presence and building an email database and after all that, the only result you can see is a number in your expenses. Slow website traffic, little or no leads, and no clear new business result. You may have even bought some Adwords and found the leads you attract are not right for the business. Well, guess what? You’re with the majority of small and medium businesses.
Helping not selling
This could be the world’s shortest blog post. You see, the headline says it all. The single most important point when producing content to generate leads is to help, not sell. This is the gentle art of lead generation.
What makes a super-compelling marketing strategy for small to medium businesses - and how do you kick-start yours?
What is inbound marketing?
Put simply, inbound is an approach to marketing that makes it easy for the right customer to find your business and develop the customer’s readiness to buy. It is designed to help potential customers to solve problems and identify opportunities based on the solutions your business offers. It generates enquiry, hence the term inbound.
Topics: smb, inbound marketing, strategically focused inbound marketing, roi, buyer behaviour, sme, brand strategy for small and medium business, marketing ideas, goals and strategy, what is inbound marketing?, marketing return on investment
Your brand is more than a name and a logo, it will represent you and what your business will become. A good brand strategy is important in positioning your business, not only for your clients but also for yourself and your employees.
Topics: target markets, customer expereince, understand the customer, marketing sydney, brand strategy for small and medium business, brand strategy, emotional and rational behaviour of customers, marketing agency sydney, brand
I was recently asked a great question by a client - a clever and thoughtful young marketer on the rise;
"What are the most important things you've learned?"
It was a tough one to answer on the spot, particularly at that time of night, but it was good one. You know, I believe that those that inquire are those who succeed. And I believe that if anyone goes to the trouble of asking a good question, they deserve the best you've got.
What is inbound sales?
At its most simple, inbound sales is a method of selling that puts the customer and their needs first. It is a form of consultative sales that leverages interest and demand built through inbound marketing activity.