Poignand Consulting Blog

Beware: Marketing mistakes to avoid.

Posted by Stuart Poignand on 08-Apr-2019 12:23:21
 

You know the story. You’ve invested a lot of time and money in building a website, establishing a social media presence and building an email database and after all that, the only result you can see is a number in your expenses. Slow website traffic, little or no leads, and no clear new business result. You may have even bought some Adwords and found the leads you attract are not right for the business. Well, guess what? You’re with the majority of small and medium businesses.

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Topics: marketing mistakes, financial value of new leads, customer desires, marketing mistakes to avoid, small and medium business, lead generation machine, marketing objectives, helping the customer

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About this blog

Smart marketing and sales ideas for small and medium business

The Poignand Consulting blog helps business owners and executives to recognise, understand and achive greater marketing and sales effectiveness. 

  • Business, brand, marketing and sales strategy
  • Inbound marketing and sales process
  • Customer understanding and insights
  • Attracting leads
  • Convering sales

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