You know the story. You’ve invested a lot of time and money in building a website, establishing a social media presence and building an email database and after all that, the only result you can see is a number in your expenses. Slow website traffic, little or no leads, and no clear new business result. You may have even bought some Adwords and found the leads you attract are not right for the business. Well, guess what? You’re with the majority of small and medium businesses.
Helping not selling
This could be the world’s shortest blog post. You see, the headline says it all. The single most important point when producing content to generate leads is to help, not sell. This is the gentle art of lead generation.