Today's consumers, business customers and clients are changing rapidly. Their approach to selecting the right brand, product or service is more self-empowered than ever before. Businesses must adapt by ensuring that their sales and marketing activity is relevant, helpful, efficient and measurable. Brands must play a useful role and deliver exceptional experiences to the potential buyer.
This guide provides insights, strategies and approaches to consider when developing highly effective marketing and sales programs. It includes:
- Goal setting - marketing and sales conversion rates
- Strategic effectiveness - marketing, brand, tools and approaches
- Marketing planning, execution and automation
- Sales enablement - sales process, qualification, measurement and automation
- Systems and technology to increase effectiveness, efficiency and customer experience
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