Today’s customer has high expectations that are changing more rapidly than ever before. They expect a simple, helpful and consistent experience, from the first contact to exploration, post-sales consumption and support.
We're a strategic marketing and sales enablement consultancy that focuses on the customer experience at the points where value is created.
At the end of the day, it’s all about profitable sales growth. It’s easy to say and hard to do. That’s why we do what we do.
We use both sides of the brain
To engage your customer and answer your business challenge requires us to be both creatively inspiring and data-driven.
We’re different from typical marketing agencies. The combination of real-world commercial experience, strategic excellence and hands-on leadership means that we operate as a virtual marketing manager or as an extension of your team.
We align with your objectives, strategy and plan, and then execute. This means no more agency hand-holding and no time wasted. We’re a self-managed partner that is accountable for the results we deliver.
Whole of business context
Because marketing and sales strategy exists in a whole-of-business context, it has to be aligned with the resources and capability of the business. We build strategy on a foundation of operational understanding, ambition and creativity.
Sales pipeline confidence
In marketing and sales, measuring pipeline conversions provides supremely powerful data. Knowledge of conversion delivers a clear view of future business based on leads and fuels continuous improvement.
Enduring business benefits
Beyond the P&L, the value of a business is its value as an asset. Things such as intellectual property, process, systems, people capability and future sales visibility all add enduring business value.
The best of today’s technology is mature, accessible and uncomplicated. It unlocks new levels of efficiency, effectiveness and value-for-money from marketing and sales operations. We demystify ‘digital’ and build marketing and sales process automation with technology that:
Global Chief Operating Officer, Lyreco
"First of all, I would like to point out the pleasure I had to work with Stuart. Stuart is really talented and sharp-minded. He is a visionary person, very innovative and creative. His engagement is focused, laser-like, on the customer and their needs. Stuart is also dynamic and consistently shares his knowledge, views and ideas to the better. And above all, Stuart has rock-solid-all-across-the-board marketing experience and a strong analytical mind."
Managing Director, Volvo Car Australia
"Stuart led the team that managed our account and provided creative direction on all Volvo brand and retail advertising in Australia. His combination of a client-side background and strategic expertise was refreshing, and assisted us to achieve our objectives while also challenging us to explore new options and initiatives for the brand."
General Manager, Xeno Australia
"Stuart’s professional side is best described as driven, strategic, agile in his thinking and visionary. And the requisite value of Stuart’s visionary input is high in that he offers the ability to make a material difference to any organisation. On the human side are attributes equally worthy. They too make a material difference. These include insight, empathy, belief in others and a level of honesty that’s hard to match."
Managing Director, Citymove
"Poignand Consulting exceeded my expectations in drawing out the “Why” from of my business and finding “What” our clients really need. He created a branding strategy that fits our purpose and communicates exactly who we are to our clients. Stuart has a level of integrity that is rare in the marketing game. We look forward to working with him more on marketing strategy in the near future."