From identifying your most valuable target markets to defining your brand, marketing and sales strategies.
Then, attracting and nurturing leads to customers and providing experiences that maximise customer lifetime value.
Poignand Consulting provides a range of strategic marketing, sales enablement, and demand generation services that connect the customer experience from first touch to ongoing advocacy. Services powered by advanced Hubspot and AI technologies that keep you ahead.
Delivery comes exactly as you like it - designed to fit your objectives, budget and operational capability.
Change is rampant like never before. Today's AI-empowered customers keep changing the way they research what they want to buy, find preferred brands, and interact with companies. Marketing and sales are no longer just a numbers game of optimising the quality, rate, and speed of sales conversion. They're more about engaging with precisely defined buyer segments and connecting with people who demonstrate purchase intent. In other words, the right customers are getting harder to reach, and their demand for pinpoint relevance continues to escalate.
We help you navigate the changing landscape with an insightful and practical strategy and efficient and effective execution. This approach is boosted by technology that makes the best use of current AI and automation capabilities.
Strategic focus is the starting point for value creation. An effective strategy matches high-value customer insights with the business’s core competencies to create a competitive advantage. And it does so through practical, implementable plans.
Effective strategy is fueled by customer insights that add relevance, empathy and helpfulness to customer interactions. We work collaboratively with our clients to unlock opportunities and create sustainable value.
Well-designed brands add economic value to a business and generate preference amongst target customers and staff.
We focus on defining why the brand exists and how it adds value. This method provides the basis for powerful brand content.
An effective go-to-market strategy defines the ideal path to your goals.
We develop future-focused strategies that are designed to be adapted to changing markets, opportunities, and business requirements.
Mapping the customer journey helps to identify and set metrics for delivering value at the critical moments of truth in a customer’s experience. It informs strategic decisions and sales process.
Technology is an essential enabler, and the best CRMs like Hubspot create genuine competitive advantage.
Imagine having a single view of every customer, knowing every interaction and transaction from first touch to sale and support. The unified data facilitates transparent reporting that fuels granular insights about behaviour and intent. This is the basis of the new standard in marketing and sales relevance, personalisation and effectiveness.
Furthermore, AI customer agents and content engines enable efficient scaling like never before. No business can afford not to be part of this revolution.
Hubspot puts social media, search and display ads, email marketing, blogs, landing pages and more at your fingertips. All the tools are right there, adding new leads and connecting to your existing contacts. Use AI to repurpose content across multiple channels. Then get real-time data on campaign performance to keep your program advancing.
Gain constant access across desktop and mobile to contact history, target accounts, and a single dashboard sales workspace. Features like lead scores, buyer intent, lead activity notifications, and the automation of customer comms and sales tasks unlock the power to transform sales performance. Easy-to-use quoting, deal management, forecasting, and reporting provide clarity over future revenue based on pipeline health.
Hubspot has hundreds of free integration apps for popular business software. Also, an open API enables the development of custom integrations where required. The aim is to create a single view of the customer, make it easy for team users, and deliver better customer experiences.
High-quality execution that reliably occurs on time and on budget requires disciplined project management excellence. Our range of execution services can form a complete marketing organisation or support your existing resources.
We produce content for all types of media, build websites and landing pages, manage search and display ads, manage social media, and more. Everything is managed towards the achievement of goals, whether that be lead generation, lead nurturing, sales conversion, or customer experience programs. We measure, report, and work on a regular review cycle that keeps you in control, us accountable, and reduces your management overhead.
Today’s customers are in control of their path to purchase. The most successful businesses win leads by helping potential customers find what's right for them.
We will help you develop and implement customer-centric inbound marketing programs that attract leads and clearly measure return on investment.
Nurturing leads is the process of building engagement and trust while presenting a relevant product or service solution.
We help our clients to automate lead nurturing using channels such as email, social media or events. Lead scoring and automation is used to hand over qualified leads to the sales team with fully transparent systems that measure effectiveness.
Sales enablement combines processes, systems, and automation to improve the customer experience and increase salespeople's efficiency and effectiveness.
We begin by defining a sales process that fits the customer and business needs. Automation triggers sales tasks and lead communication.
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