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About us

We're a strategic marketing and sales enablement consultancy that unlocks customer value for businesses.

We enrich customer experiences at every point of the customer journey. To achieve this, we leverage a unique combination of market insight, relevant understanding of your business strengths, and real-world commercial experience. 

Our experience makes us easier and more efficient to work with. We align on objectives, strategy, and plan, then execute with transparent accountability. There’s no wasted time - just measurable impact and continuous improvement.

Our approach is driven by contemporary marketing and sales methodology and advanced, AI-powered technology. Automation and the purposeful use of AI improve customer experiences and business efficiency.

Finally, everything is measured and reported in real time, so you see attributable results and the return on your investment.

 

Leadership team

Our team loves what we do and the impact we have.

Stuart Poignand, Poignand Consulting

Stuart Poignand

Director

Stuart has over 25 years of strategic marketing and sales experience, including GM of marketing at Canon and Sydney MD of the international digital agency group, SapientNitro. Stuart is a commercially experienced professional who is focused on the customer and client business outcomes. He enjoys helping growth-focused businesses achieve success. Stuart is an experienced and ambitious business leader with a great sense of humour. It is his down to earth nature that makes him so easy to work with and why he sustains such long-lasting relationships.

Imogen Arnold, Poignand Consulting

Imogen Arnold-Dunk

Client Service Director

Imogen is an experienced and results-driven client service director and project manager. She led client service and project delivery for Telstra’s retail business as Business Director at the Paragon Design Group. Imogen has spent the last nineteen years managing marketing projects for the likes of Vodafone, nbn, Apple, Samsung, Bose, Qantas, Bayer, Citibank, Bupa and, of course, Telstra. She has the all-too-rare quality of being both able to make the impossible happen and be universally well-liked.

Values you can rely on

Values - Creativity Poignand Consulting

Creativity

We love ideas, solving problems and finding new ways

Values - Integrity Poignand Consulting

Integrity

We do the right thing every time and always sleep well

Values - Collaboration Poignand Consulting

Collaboration

We listen carefully and work together for better insights, ownership, learning and results

Values - Happiness Poignand Consulting

Happiness

We strive for total satisfaction, for our clients and ourselves

 

 

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Smarter Business

Out-rival competitors with a more customer-centric and digitally-enabled approach to marketing and sales

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