- May 21, 2021
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- strategic marketing
Digital advertising – why it’s important to measure your success
You manage what you measure, and thanks to the power of digital advertising and technology, we can now measure every activity and understand the attributed cause of every effect.
- May 11, 2021
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- strategic marketing
5 tips to effective marketing
Effective marketing has the power to increase competitiveness and even change the game. As a marketing and sales consultancy, we have five top tips for creating an effective marketing strategy that un...
- April 27, 2021
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- strategic marketing
Customer centricity - the benefits of customer-driven process
The customer-driven process is about identifying and optimising your business and marketing approach to your customers at every stage of their journey – from searching for a way to solve a problem to ...
Customer-focused marketing The best marketing has always been driven by an understanding of customer needs, wants and purchase behaviour. But today, the customer has unlimited power and control that c...
Outsourcing some or all of your marketing can have an enormously positive impact on your business's productivity and your marketing performance. In this article, we discuss key considerations when it ...
Video is now the vital content pillar. The multi-sensory nature of video makes it highly engaging and memorable. In 2019, video became the most commonly used format in content marketing, overtaking b...
- February 8, 2021
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- strategic marketing
Marketing Trends: What do we predict for the year ahead?
How do we market for growth in 2021 and what marketing trends should we prepare for? First and foremost, today's consumers and business buyers expect a great and consistent experience. You see, digita...
- January 18, 2021
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- strategic marketing
How to reinvigorate your business in 2021
It's time to re-energise your business and bounce back from COVID-19. But how do you remain motivated and create a plan for business growth when the world is still so uncertain? And business budgets h...
2020 was a hell of a year for everybody and the majority of businesses. The COVID-19 pandemic caused consumer and business spending to retract as many adjusted to lower incomes, coped with restriction...
- November 27, 2020
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- strategic marketing
How to create a winning marketing mix
Every business faces the ongoing challenge of creating the perfect marketing mix that attracts the right buyers to their brand. Whether you're thinking about marketing or digital marketing for the fir...
