If you stop and think about how you buy important new things today, you’re likely to think of how you’ve changed over time.
- June 26, 2020
- 0 Comments
- strategic marketing
SEO: Ten simple steps to get found online with Google search
SEO stands for 'search engine optimisation'. It's a process of optimising your website content to help Google to deliver more of the right people to your site. So it's essential to consider your SEO s...
- May 28, 2020
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- strategic marketing
How to create a marketing organisation: Choices, traps and value
After a long career in marketing, both within and providing business services, I’ve seen many iterations of the marketing function. Getting it right will directly correlate with business success. Gett...
Nirvana for marketing and sales effectiveness has always been saying the right thing to the right person at the right time. In other words, to be relevant. The continuing rise of AI-driven automation ...
- April 17, 2020
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- marketing strategy
The changing customer + strategic frameworks for a post-COVID-19 world
The Coronavirus pandemic and its associated health, social and economic crises will change the world. At the very least, they will shape large swathes of our way of life over the next decade. The impl...
- March 30, 2020
- 0 Comments
- Coronavirus impact on retail
How will the Coronavirus crisis change retail in Australia?
In Australia, we are now just a little over two weeks into the far-reaching social, lifestyle, business and economic impacts of COVID-19. From a health standpoint, it is our society’s number one prior...
Poignand Consulting is a marketing consultancy with an entirely remote workforce. We started it that way as many start-ups do. We’ve stayed that way because it’s a great way for us all to work and I...
- March 6, 2020
- 0 Comments
- childcare marketing
Childcare & Early Learning: New age marketing and enrolments
This article provides childcare and early learning centre operators insights into the most effective way to run marketing and enrolments.
- February 20, 2020
- 0 Comments
- medium business
Is your marketing strategy effective?
What makes a super-compelling marketing strategy for small to medium businesses - and how do you kick-start yours?
- February 20, 2020
- 0 Comments
- target markets
Do you have a compelling brand strategy?
Your brand is more than a name and a logo; it will represent you and what your business will become. A good brand strategy is important in positioning your business, not only for your clients, but a...
