- May 28, 2020
- 0 Comments
- strategic marketing
How to create a marketing organisation: Choices, traps and value
After a long career in marketing, both within and providing business services, I’ve seen many iterations of the marketing function. Getting it right will directly correlate with business success. Gett...
Nirvana for marketing and sales effectiveness has always been saying the right thing to the right person at the right time. In other words, to be relevant. The continuing rise of AI-driven automation ...
- April 17, 2020
- 0 Comments
- marketing strategy
The changing customer + strategic frameworks for a post-COVID-19 world
The Coronavirus pandemic and its associated health, social and economic crises will change the world. At the very least, they will shape large swathes of our way of life over the next decade. The impl...
- March 30, 2020
- 0 Comments
- Coronavirus impact on retail
How will the Coronavirus crisis change retail in Australia?
In Australia, we are now just a little over two weeks into the far-reaching social, lifestyle, business and economic impacts of COVID-19. From a health standpoint, it is our society’s number one prior...
Poignand Consulting is a marketing consultancy with an entirely remote workforce. We started it that way as many start-ups do. We’ve stayed that way because it’s a great way for us all to work and I...
- March 6, 2020
- 0 Comments
- childcare marketing
Childcare & Early Learning: New age marketing and enrolments
This article provides childcare and early learning centre operators insights into the most effective way to run marketing and enrolments.
- February 20, 2020
- 0 Comments
- medium business
Is your marketing strategy effective?
What makes a super-compelling marketing strategy for small to medium businesses - and how do you kick-start yours?
- February 20, 2020
- 0 Comments
- target markets
Do you have a compelling brand strategy?
Your brand is more than a name and a logo; it will represent you and what your business will become. A good brand strategy is important in positioning your business, not only for your clients, but a...
- February 20, 2020
- 0 Comments
- smb
How to increase sales conversion with the inbound sales approach
What is inbound sales? At its most simple, inbound sales is a method of selling that puts the customer and their needs first. It is a form of consultative sales that leverages interest and demand bu...
- February 20, 2020
- 0 Comments
- strategic marketing
Lessons learned: marketing for the future
I was recently asked a great question by a client - a clever and thoughtful young marketer on the rise; "What are the most important things you've learned?" It was a tough one to answer on the spot,...
