Insights and Articles

More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.

Topic: marketing

Digital advertising – why it’s important to measure your success

You manage what you measure, and thanks to the power of digital advertising and technology, we can now measure every activity and understand the attributed cause of every effect.

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5 tips to effective marketing

Effective marketing has the power to increase competitiveness and even change the game. As a marketing and sales consultancy, we have five top tips for creating an effective marketing strategy that un...

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Customer centricity - the benefits of customer-driven process

The customer-driven process is about identifying and optimising your business and marketing approach to your customers at every stage of their journey – from searching for a way to solve a problem to ...

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Targeted marketing - finding your ideal customer

Customer-focused marketing The best marketing has always been driven by an understanding of customer needs, wants and purchase behaviour. But today, the customer has unlimited power and control that c...

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Maximising your marketing power – the benefits of outsourcing

Outsourcing some or all of your marketing can have an enormously positive impact on your business's productivity and your marketing performance. In this article, we discuss key considerations when it ...

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How to reinvigorate your business in 2021

It's time to re-energise your business and bounce back from COVID-19. But how do you remain motivated and create a plan for business growth when the world is still so uncertain? And business budgets h...

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Lessons learned from 2020: New hope on the horizon

2020 was a hell of a year for everybody and the majority of businesses. The COVID-19 pandemic caused consumer and business spending to retract as many adjusted to lower incomes, coped with restriction...

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How to create a winning marketing mix

Every business faces the ongoing challenge of creating the perfect marketing mix that attracts the right buyers to their brand. Whether you're thinking about marketing or digital marketing for the fir...

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SEM: How to get the best value from Google Ads

Search Engine Marketing, otherwise known as SEM, is the process of advertising your business under carefully selected search terms to help attract the right people to your website. SEM works hand in h...

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SEO: Ten simple steps to get found online with Google search

SEO stands for 'search engine optimisation'. It's a process of optimising your website content to help Google deliver more of the right people to your site. So it's essential to consider your SEO stra...

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