Topic: marketing
- July 18, 2024
- 0 Comments
- marketing strategy
How AI is Revolutionising Google Search: What You Need to Know
AI is fundamentally transforming how Google search operates, making it more intuitive, context-aware, and user-friendly. By leveraging AI technologies, Google aims to provide a search experience that ...
- January 22, 2024
- 0 Comments
- marketing strategy
Marketing trends: How to grow in 2024
It's important to stay up-to-date with the latest marketing trends. In this blog, we'll explore some of the top marketing trends we anticipate for 2024, including AI marketing tools, data privacy, per...
- December 15, 2022
- 0 Comments
- strategic marketing
Introducing: 'The Bond' A snackable Marketing and Sales Podcast
We are excited to share our brand-new podcast, The Bond, which is now available on all major streaming platforms.
- September 15, 2022
- 0 Comments
- strategic marketing
Are blogs still relevant?
Blogs are an incredible communication tool in your marketing arsenal and are still highly relevant; here's why.
- May 21, 2021
- 0 Comments
- strategic marketing
Digital advertising – why it’s important to measure your success
You manage what you measure, and thanks to the power of digital advertising and technology, we can now measure every activity and understand the attributed cause of every effect.
- May 11, 2021
- 0 Comments
- strategic marketing
5 tips to effective marketing
Effective marketing has the power to increase competitiveness and even change the game. As a marketing and sales consultancy, we have five top tips for creating an effective marketing strategy that un...
- April 27, 2021
- 0 Comments
- strategic marketing
Customer centricity - the benefits of customer-driven process
The customer-driven process is about identifying and optimising your business and marketing approach to your customers at every stage of their journey – from searching for a way to solve a problem to ...
Customer-focused marketing The best marketing has always been driven by an understanding of customer needs, wants and purchase behaviour. But today, the customer has unlimited power and control that c...
Outsourcing some or all of your marketing can have an enormously positive impact on your business's productivity and your marketing performance. In this article, we discuss key considerations when it ...
- January 18, 2021
- 0 Comments
- strategic marketing
How to reinvigorate your business in 2021
It's time to re-energise your business and bounce back from COVID-19. But how do you remain motivated and create a plan for business growth when the world is still so uncertain? And business budgets h...
2020 was a hell of a year for everybody and the majority of businesses. The COVID-19 pandemic caused consumer and business spending to retract as many adjusted to lower incomes, coped with restriction...
- November 27, 2020
- 0 Comments
- strategic marketing
How to create a winning marketing mix
Every business faces the ongoing challenge of creating the perfect marketing mix that attracts the right buyers to their brand. Whether you're thinking about marketing or digital marketing for the fir...
Search Engine Marketing, otherwise known as SEM, is the process of advertising your business under carefully selected search terms to help attract the right people to your website. SEM works hand in h...
- June 26, 2020
- 0 Comments
- strategic marketing
SEO: Ten simple steps to get found online with Google search
SEO stands for 'search engine optimisation'. It's a process of optimising your website content to help Google deliver more of the right people to your site. So it's essential to consider your SEO stra...
- May 28, 2020
- 0 Comments
- strategic marketing
How to create a marketing organisation: Choices, traps and value
After a long career in marketing, both within and providing business services, I’ve seen many iterations of the marketing function. Getting it right will directly correlate with business success. Gett...
- February 20, 2020
- 0 Comments
- strategic marketing
Lessons learned: marketing for the future
I was recently asked a great question by a client - a clever and thoughtful young marketer on the rise; "What are the most important things you've learned?" It was a tough one to answer on the spot, p...
