Insights and Articles

More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.

Topic: strategic marketing

SEM: How to get the best value from Google Ads

Search Engine Marketing, otherwise known as SEM, is the process of advertising your business under carefully selected search terms to help attract the right people to your website. SEM works hand in h...

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Content Marketing: Marketing like your buyers want you to

If you stop and think about how you buy important new things today, you’re likely to think of how you’ve changed over time.

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SEO: Ten simple steps to get found online with Google search

SEO stands for 'search engine optimisation'. It's a process of optimising your website content to help Google deliver more of the right people to your site. So it's essential to consider your SEO stra...

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How to create a marketing organisation: Choices, traps and value

After a long career in marketing, both within and providing business services, I’ve seen many iterations of the marketing function. Getting it right will directly correlate with business success. Gett...

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Automation: A better experience for customers and business

Nirvana for marketing and sales effectiveness has always been saying the right thing to the right person at the right time. In other words, to be relevant. The continuing rise of AI-driven automation ...

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The changing customer + strategic frameworks for a post-COVID-19 world

The Coronavirus pandemic and its associated health, social and economic crises will change the world. At the very least, they will shape large swathes of our way of life over the next decade. The impl...

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Is your marketing strategy effective?

  What makes a super-compelling marketing strategy for small to medium businesses - and how do you kick-start yours?

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Do you have a compelling brand strategy?

  Your brand is more than a name and a logo; it will represent you and what your business will become. A good brand strategy is important in positioning your business, not only for your clients, but a...

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Lessons learned: marketing for the future

  I was recently asked a great question by a client - a clever and thoughtful young marketer on the rise; "What are the most important things you've learned?" It was a tough one to answer on the spot,...

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Beware: Marketing mistakes to avoid

  You know the story. You’ve invested a lot of time and money in building a website, establishing a social media presence and building an email database and after all that, the only result you can see...

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