SEO stands for ‘search engine optimisation', and it’s a strategy for improving your business' website’s rankings. Essentially, when someone goes on to Google (or any other search engine) and types in keywords that relate to your products or services, you want your website to be at the highest possible ranking.
Organic SEO is a combination of a few different elements. Some practical examples include:
- Researching, selecting and implementing long and short-tailed keywords that align your products or services with your target audience
- Regularly publishing relevant and well-written content that contains relevant target keywords
- Optimising on-page elements such as fast page speeds, responsive design and reputable backlinks
For more helpful SEO tips, check out our previous blog post SEO: Ten simple steps to get found online with Google search.
It’s important to remember that SEO isn’t a ‘set and forget’ solution for your business. To be able to successfully increase website traffic, authority and credibility, you need to continuously work on your SEO strategy in line with evolving search engine algorithms and best practice.
Still not sure if you need to invest your time in SEO? Here are five reasons SEO is crucial to your business.
1. Increase your website traffic
By increasing your visibility and rankings with SEO, you are ultimately attracting more visitors to your website. And as an extension of this – more engagements and conversions. When Google crawls your site to assess various SEO-related fundamentals, you are given a Page Authority (PA) score. This indicates that your website is trustworthy, high quality and relevant. The higher your PA, the more likely you’ll appear on Page 1 on search engine results pages (SERPS) – ideally in the top 5 results.
2. Optimise your website’s user experience
User experience is just as important as organic rankings and maximum visibility when it comes to SEO. It’s important to ensure each page on your website meets the most current SEO website experience guidelines. Google will favour your page above competitors whose sites are not properly optimised for SEO. Additionally, most users appreciate a clean, effective website experience and are more likely to repeatedly visit your website.
3. Build trust and credibility with your target audience
Consumers these days are very switched on when it comes to sourcing products and services they require. By investing time to make sure your SEO strategy is up to scratch, you are building trust and credibility with your target audience. They know that when they visit your website they will be accessing relevant, well-presented and accurate information. As mentioned previously, building authority for your website doesn’t happen overnight, it takes time, patience and commitment to prove to your customers that you are a trustworthy brand that offers a valuable, good-quality product or service.
4. Support your marketing content strategy
By planning content pillars and topics around the SEO keywords you’ve chosen for your business, you’re basically creating a content roadmap that outlines the various topics you need to cover. This is a key component when it comes to ranking well on search engines. Informative content over direct marketing means that you are putting the customer first in trying to help them find useful information. By publishing regular blog posts or news articles using content pillars and keywords relevant to your business, you are able to stay competitive, visible and relevant.
5. Build your brand
Organic search is an integral part of most business’ website performance, and it’s also a cost-effective way to grow your business. From lead generation opportunities to building engagement and conversions, the opportunities that a solid SEO strategy brings are endless.
Still not convinced that SEO is worth your time? There are various online tools that will help you assess your website’s ‘SEO health’ such as Hubspot’s SEO Tools, SEM Rush and Moz. If you decide you need help creating an SEO strategy or would like to have an obligation-free chat, get in touch – we’d be happy to help you get started.