Insights and Articles

More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.

Topic: strategic sales

Sales process: Defining your business approach to effective sales

If we look at sales management historically, the conventional wisdom was that sales results are the measure of the sales function. It makes perfect sense, of course, because revenue is the top-line bu...

Read More

How to increase sales conversion with the inbound sales approach

What is inbound sales? At its most simple, inbound sales is a method of selling that puts the customer and their needs first. It is a form of consultative sales that leverages interest and demand buil...

Read More

Is your business helping, or selling?

Helping not selling This could be the world’s shortest blog post. You see, the headline says it all. The single most important point when producing content to generate leads is to help, not sell. This...

Read More