Insights and Articles

More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.

Stuart Poignand

Stuart Poignand loves marketing and the impact it has on business growth. His career includes GM Consumer Marketing of imaging powerhouse, Canon and Sydney MD of the global digital agency SapinetNitro. Today he helps business to unlock customer value with strategically focused inbound marketing and sales enablement.
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Recent Posts

Why video is #1 in content marketing

Video is now the vital content pillar. The multi-sensory nature of video makes it highly engaging and memorable.  In 2019, video became the most commonly used format in content marketing, overtaking b...

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Max your Google Ads

Get your ducks in a row Today, running an inbound marketing program is all about attracting the right people to your website, converting interested visitors to leads, then nurturing each lead to the m...

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Sales process: Defining your business approach to effective sales

If we look at sales management historically, the conventional wisdom was that sales results are the measure of the sales function. It makes perfect sense, of course, because revenue is the top-line bu...

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Content Marketing: Marketing like your buyers want you to

If you stop and think about how you buy important new things today, you’re likely to think of how you’ve changed over time.

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How to create a marketing organisation: Choices, traps and value

After a long career in marketing, both within and providing business services, I’ve seen many iterations of the marketing function. Getting it right will directly correlate with business success. Gett...

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Automation: A better experience for customers and business

Nirvana for marketing and sales effectiveness has always been saying the right thing to the right person at the right time. In other words, to be relevant. The continuing rise of AI-driven automation ...

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The changing customer + strategic frameworks for a post-COVID-19 world

The Coronavirus pandemic and its associated health, social and economic crises will change the world. At the very least, they will shape large swathes of our way of life over the next decade. The impl...

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How will the Coronavirus crisis change retail in Australia?

In Australia, we are now just a little over two weeks into the far-reaching social, lifestyle, business and economic impacts of COVID-19. From a health standpoint, it is our society’s number one prior...

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Working from home can be great. Here’s how we do it.

  Poignand Consulting is a marketing consultancy with an entirely remote workforce. We started it that way as many start-ups do. We’ve stayed that way because it’s a great way for us all to work and I...

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Childcare & Early Learning: New age marketing and enrolments

This article provides childcare and early learning centre operators insights into the most effective way to run marketing and enrolments.

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