Recent Posts
At Poignand Consulting, we are dedicated to unlocking customer value for your business through strategic marketing and sales enablement. Our expertise lies in creating and managing comprehensive marke...
At Poignand Consulting, we've proudly relied on HubSpot as our core technology platform since 2017. It's become central to fulfilling our purpose - to unlock value for our clients by transforming thei...
It’s time to get thinking about your digital sales and marketing ecosystem to help ensure that your strategy and program are fit for today’s buyers. It should excite and inspire your target audience, ...
- July 21, 2022
- 0 Comments
- strategic marketing
Social Media Marketing
We’ve all dabbled in the world of social media, but how should you use social media marketing as a tool for your business? It can be challenging to know where to start. Our latest blog post walks you ...
Video is now the vital content pillar. The multi-sensory nature of video makes it highly engaging and memorable. In 2019, video became the most commonly used format in content marketing, overtaking bl...
- August 28, 2020
- 0 Comments
- strategic marketing
Max your Google Ads
Get your ducks in a row Today, running an inbound marketing program is all about attracting the right people to your website, converting interested visitors to leads, then nurturing each lead to the m...
- July 28, 2020
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- strategic sales
Sales process: Defining your business approach to effective sales
If we look at sales management historically, the conventional wisdom was that sales results are the measure of the sales function. It makes perfect sense, of course, because revenue is the top-line bu...
- July 2, 2020
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- strategic marketing
Content Marketing: Marketing like your buyers want you to
If you stop and think about how you buy important new things today, you’re likely to think of how you’ve changed over time.
- May 28, 2020
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- strategic marketing
How to create a marketing organisation: Choices, traps and value
After a long career in marketing, both within and providing business services, I’ve seen many iterations of the marketing function. Getting it right will directly correlate with business success. Gett...
- May 28, 2020
- 0 Comments
- strategic marketing
Automation: A better experience for customers and business
Nirvana for marketing and sales effectiveness has always been saying the right thing to the right person at the right time. In other words, to be relevant. The continuing rise of AI-driven automation ...
- April 17, 2020
- 0 Comments
- strategic marketing
The changing customer + strategic frameworks for a post-COVID-19 world
The Coronavirus pandemic and its associated health, social and economic crises will change the world. At the very least, they will shape large swathes of our way of life over the next decade. The impl...
- March 30, 2020
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- Coronavirus impact on retail
How will the Coronavirus crisis change retail in Australia?
In Australia, we are now just a little over two weeks into the far-reaching social, lifestyle, business and economic impacts of COVID-19. From a health standpoint, it is our society’s number one prior...
Poignand Consulting is a marketing consultancy with an entirely remote workforce. We started it that way as many start-ups do. We’ve stayed that way because it’s a great way for us all to work and I g...
- March 6, 2020
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- childcare marketing
Childcare & Early Learning: New age marketing and enrolments
This article provides childcare and early learning centre operators insights into the most effective way to run marketing and enrolments.
- February 20, 2020
- 0 Comments
- strategic marketing
Is your marketing strategy effective?
What makes a super-compelling marketing strategy for small to medium businesses - and how do you kick-start yours?
- February 20, 2020
- 0 Comments
- strategic marketing
Do you have a compelling brand strategy?
Your brand is more than a name and a logo; it will represent you and what your business will become. A good brand strategy is important in positioning your business, not only for your clients, but als...
- February 20, 2020
- 0 Comments
- inbound marketing
How to increase sales conversion with the inbound sales approach
What is inbound sales? At its most simple, inbound sales is a method of selling that puts the customer and their needs first. It is a form of consultative sales that leverages interest and demand buil...
- February 20, 2020
- 0 Comments
- strategic marketing
Lessons learned: marketing for the future
I was recently asked a great question by a client - a clever and thoughtful young marketer on the rise; "What are the most important things you've learned?" It was a tough one to answer on the spot, p...
- February 20, 2020
- 0 Comments
- strategic marketing
Beware: Marketing mistakes to avoid
You know the story. You’ve invested a lot of time and money in building a website, establishing a social media presence and building an email database and after all that, the only result you can see i...
- February 20, 2020
- 0 Comments
- strategic marketing
Is your marketing strategically focused on your customer?
What is inbound marketing? Put simply, inbound is an approach to marketing that makes it easy for the right customer to find your business and develop the customer’s readiness to buy. It is designed t...
- January 6, 2020
- 0 Comments
- strategic marketing
Is your business helping, or selling?
Helping not selling This could be the world’s shortest blog post. You see, the headline says it all. The single most important point when producing content to generate leads is to help, not sell. This...
