At Poignand Consulting, we are dedicated to unlocking customer value for your business through strategic marketing and sales enablement. Our expertise lies in creating and managing comprehensive marketing programs that attract and nurture leads, enabling your salespeople to achieve more. We emphasise exceptional customer experiences, ensuring every interaction is meaningful and impactful.
Our Strengths
Our strengths lie in our strategic approach and commitment to continuous improvement. We listen carefully to understand your unique needs and challenges and tailor our strategies to your specific goals.
Recognising that our clients are busy running their businesses, we operate as an outsourced marketing partner who requires minimal handholding. We get on with it and are incredibly efficient, knowing that time is money. Our focus on measurement and improvement means we constantly evaluate our efforts and make data-driven adjustments to enhance performance. We are dedicated to making things better, always striving for excellence.
Furthermore, executing a smart strategy is not enough in today's AI-driven world. We have to compete efficiently, so we use the latest AI and automation tools to achieve more.
Our clients often praise us for our ability to listen and deliver results. Here’s what some of them have to say:
"Poignand Consulting truly understands our business and has assisted us to achieve remarkable growth. Their strategic approach and dedication to continuous improvement have significantly impacted our marketing and sales enablement efforts."
- Kevin Ferrari, Managing Director, Dentaurum Australia Pty Limited
"Working with Poignand Consulting has been a pivotal point in our business development. They listen to our needs, provide valuable insights, and empower us to achieve our goals. We couldn't be happier with the results."
- David Murray, CEO of Ultimate Marine Power
Our Expertise
We provide a range of strategic marketing and sales enablement services designed to connect the customer experience from the first touch to ongoing advocacy.
Our services include:
- Inbound Marketing and Sales: Aligning the sales process as a seamless extension of the customer's buying experience.
- Strategy and Planning: Collaborating with clients to unlock opportunities and create sustainable value.
- Brand Strategy: Defining why your brand exists and how it adds value.
- Marketing Planning: Defining roles, timelines, and budgets for disciplined execution.
- Lead Generation and Nurturing: Developing customer-centric inbound marketing programs with measurable ROI.
In addition to these core services, we offer specialised services such as:
SEO, Social Media Management, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Email Marketing, Marketing Automation, Brand Design and Development, Website Development, Automated Marketing Programs, and Sales Process and Enablement.
HubSpot Marketing Partner
As an experienced HubSpot marketing partner, we bring a wealth of knowledge and expertise to our clients. This partnership means we are well-versed in leveraging HubSpot's powerful CRM and marketing automation tools to enhance your business operations.
Here’s what this means for you:
- Seamless Integration: Providing a unified platform for all your marketing and sales activities.
- Enhanced Data Management: Maintaining a well-organised and up-to-date CRM for accurate data management.
- Personalised Marketing: Creating tailored campaigns that drive engagement and conversions.
- Automation and Efficiency: Automating repetitive tasks to increase productivity.
- Comprehensive Support: Offering ongoing support and training to maximise the value of your investment.
Our Team
Our team is passionate about what we do and the impact we have. We bring a unique combination of customer insight, business operations understanding, and real-world commercial experience to every project.
Stuart Poignand, Director: With over 25 years of strategic marketing and sales experience, Stuart is focused on customer and client business outcomes. His down-to-earth nature and sense of humour make him easy to work with and sustain long-lasting relationships.
Imogen Arnold-Dunk, Client Service Director: An experienced and results-driven client service director, Imogen has managed marketing projects for major brands like Vodafone, nbn, Apple, Samsung, Qantas, Bupa and Telstra. She is known for making the impossible happen and being universally well-liked.
Elle Yong, Digital Content Manager: Elle is a fantastic marketer with a wealth of marketing expertise, including prominent brands like Telstra and Petbarn and agency experience. Clients appreciate Elle's ability to quickly and efficiently achieve results, saving them time and resources.
Emma Belcher, Digital Content Manager: Emma brings a wealth of experience in strategic marketing and project management, having worked with various high-profile clients and organisations at Saatchi & Saatchi. Emma has a keen eye for design and is a terrific project manager.
We’re Growing
At Poignand Consulting, we are looking for one more exceptional client. We pride ourselves on building lasting, positive, and constructive relationships that drive results and make things happen. If you're ready to transform your marketing and sales or know of a business that could be a good fit, let's connect.
For more insights into our work and expertise, check out our work and listen to our podcast.
About Poignand Consulting
Poignand Consulting specialises in strategic marketing and sales enablement, focusing on unlocking customer value. We help clients reimagine their strategies to enhance customer experience and effectiveness.
Our approach incorporates contemporary inbound marketing, AI, and automation technologies to drive productivity and competitiveness.
It pays to step back and assess this from time to time. Help is available. If you would like to review your current marketing effectiveness, we would happily arrange an obligation-free chat.
