Insights and Articles
More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.
Topic: customer experience
- September 23, 2026
- 0 Comments
- marketing
How Better Customer Experiences Drive Business Growth
Posted by
Imogen Arnold-Dunk
Unlocking Customer Value through Customer Experience Every business makes promises. Marketing communicates a value proposition. Sales reinforce it. Customers form expectations about what the experienc...
- March 5, 2026
- 0 Comments
- customer experience
How to use AI to fuel better customer experiences AND team productivity
Posted by
Stuart Poignand
Customer experience and team productivity are often framed as a trade-off: respond faster and teams burn out, or protect internal capacity, and customers wait too long for answers. The best AI tools, ...
- May 28, 2020
- 0 Comments
- strategic marketing
Automation: A better experience for customers and business
Posted by
Stuart Poignand
Nirvana for marketing and sales effectiveness has always been saying the right thing to the right person at the right time. In other words, to be relevant. The continuing rise of AI-driven automation ...

