Insights and Articles
More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.
Topic: customer centric
- December 15, 2022
- 0 Comments
- strategic marketing
Introducing: 'The Bond' A snackable Marketing and Sales Podcast
Posted by
Imogen Arnold
We are excited to share our brand-new podcast, The Bond, which is now available on all major streaming platforms.
Blogs are an incredible communication tool in your marketing arsenal and are still highly relevant; here's why.
- May 21, 2021
- 0 Comments
- strategic marketing
Digital advertising – why it’s important to measure your success
Posted by
Imogen Arnold
You manage what you measure, and thanks to the power of digital advertising and technology, we can now measure every activity and understand the attributed cause of every effect.
- April 27, 2021
- 0 Comments
- strategic marketing
Customer centricity - the benefits of customer-driven process
Posted by
Imogen Arnold
The customer-driven process is about identifying and optimising your business and marketing approach to your customers at every stage of their journey – from searching for a way to solve a problem to ...
- April 27, 2021
- 0 Comments
- strategic marketing
Targeted marketing - finding your ideal customer
Posted by
Imogen Arnold
Customer-focused marketing The best marketing has always been driven by an understanding of customer needs, wants and purchase behaviour. But today, the customer has unlimited power and control that c...
- February 20, 2020
- 0 Comments
- inbound marketing
How to increase sales conversion with the inbound sales approach
Posted by
Stuart Poignand
What is inbound sales? At its most simple, inbound sales is a method of selling that puts the customer and their needs first. It is a form of consultative sales that leverages interest and demand buil...