Insights and Articles

More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.

Imogen Arnold

Imogen Arnold
Imogen is an experienced and results-driven client service director and project manager. She led client service and project delivery for Telstra’s retail business as Business Director at the Paragon Design Group. Imogen has spent the last fifteen years managing marketing projects for the likes of Vodafone, nbn, Apple, Samsung, Bose, Qantas, Bayer, Citibank, Bupa and, of course, Telstra. She has the all-too-rare quality of being both able to make the impossible happen and be universally well-liked.
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Recent Posts

Marketing trends: How to grow in 2024

It's important to stay up-to-date with the latest marketing trends. In this blog, we'll explore some of the top marketing trends we anticipate for 2024, including AI marketing tools, data privacy, per...

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Unleashing the Power of Facebook Advertising: A Comprehensive Guide

Welcome to this comprehensive guide, where we'll dive deep into the realm of Facebook advertising.

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Advertising on social media: Choosing the right platform for your ads

Wondering how to effectively advertise your brand on social media? With the rise of online platforms, social media has become a hub for businesses to connect with their target audience. But with so ma...

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Why we love HubSpot Marketing Hub

We've been a HubSpot Marketing partner for over 7 years and we love it. Why? We think it's an incredibly intuitive and sophisticated CRM and marketing platform. HubSpot offers a wide range of marketin...

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Introducing: 'The Bond' A snackable Marketing and Sales Podcast

We are excited to share our brand-new podcast, The Bond, which is now available on all major streaming platforms.

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How to improve your digital marketing

Are you happy with your online marketing efforts? Is it generating relevant website leads, paying customers and repeat business? These are essential questions regularly asked at our marketing consulta...

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Are blogs still relevant?

Blogs are an incredible communication tool in your marketing arsenal and are still highly relevant; here's why.

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Digital advertising – why it’s important to measure your success

You manage what you measure, and thanks to the power of digital advertising and technology, we can now measure every activity and understand the attributed cause of every effect.

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5 tips to effective marketing

Effective marketing has the power to increase competitiveness and even change the game. As a marketing and sales consultancy, we have five top tips for creating an effective marketing strategy that un...

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Customer centricity - the benefits of customer-driven process

The customer-driven process is about identifying and optimising your business and marketing approach to your customers at every stage of their journey – from searching for a way to solve a problem to ...

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Targeted marketing - finding your ideal customer

Customer-focused marketing The best marketing has always been driven by an understanding of customer needs, wants and purchase behaviour. But today, the customer has unlimited power and control that c...

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Maximising your marketing power – the benefits of outsourcing

Outsourcing some or all of your marketing can have an enormously positive impact on your business's productivity and your marketing performance. In this article, we discuss key considerations when it ...

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Marketing Trends: What do we predict for the year ahead?

How do we market for growth in 2021 and what marketing trends should we prepare for? First and foremost, today's consumers and business buyers expect a great and consistent experience. You see, digita...

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How to reinvigorate your business in 2021

It's time to re-energise your business and bounce back from COVID-19. But how do you remain motivated and create a plan for business growth when the world is still so uncertain? And business budgets h...

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Lessons learned from 2020: New hope on the horizon

2020 was a hell of a year for everybody and the majority of businesses. The COVID-19 pandemic caused consumer and business spending to retract as many adjusted to lower incomes, coped with restriction...

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How to create a winning marketing mix

Every business faces the ongoing challenge of creating the perfect marketing mix that attracts the right buyers to their brand. Whether you're thinking about marketing or digital marketing for the fir...

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10 ways to turn website visitors into customers

Something we often see in our line of work is so much money and time being spent on increasing website traffic only for it to fizzle at the finish line and not progress any further. When visitor detai...

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SEM: How to get the best value from Google Ads

Search Engine Marketing, otherwise known as SEM, is the process of advertising your business under carefully selected search terms to help attract the right people to your website. SEM works hand in h...

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SEO: Ten simple steps to get found online with Google search

SEO stands for 'search engine optimisation'. It's a process of optimising your website content to help Google deliver more of the right people to your site. So it's essential to consider your SEO stra...

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