Imogen Arnold
Recent Posts
- March 26, 2025
- 0 Comments
- strategic marketing
Unlocking the Power of Microsoft Copilot AI for Sales and Marketing: A Game-Changer for Small Businesses
At Poignand Consulting, we are constantly in awe of AI technologies and how they can help grow your business. Microsoft Copilot AI is one of these technologies that can support sales and marketing pro...
- July 18, 2024
- 0 Comments
- marketing strategy
How AI is Revolutionising Google Search: What You Need to Know
AI is fundamentally transforming how Google search operates, making it more intuitive, context-aware, and user-friendly. By leveraging AI technologies, Google aims to provide a search experience that ...
- January 22, 2024
- 0 Comments
- marketing strategy
Marketing trends: How to grow in 2024
It's important to stay up-to-date with the latest marketing trends. In this blog, we'll explore some of the top marketing trends we anticipate for 2024, including AI marketing tools, data privacy, per...
- December 14, 2023
- 0 Comments
- strategic marketing
Unleashing the Power of Facebook Advertising: A Comprehensive Guide
Welcome to this comprehensive guide, where we'll dive deep into the realm of Facebook advertising.
- November 1, 2023
- 0 Comments
- strategic marketing
Advertising on social media: Choosing the right platform for your ads
Wondering how to effectively advertise your brand on social media? With the rise of online platforms, social media has become a hub for businesses to connect with their target audience. But with so ma...
- June 15, 2023
- 0 Comments
- strategic marketing
Why we love HubSpot Marketing Hub
We've been a HubSpot Marketing partner for over 7 years and we love it. Why? We think it's an incredibly intuitive and sophisticated CRM and marketing platform. HubSpot offers a wide range of marketin...
- December 15, 2022
- 0 Comments
- strategic marketing
Introducing: 'The Bond' A snackable Marketing and Sales Podcast
We are excited to share our brand-new podcast, The Bond, which is now available on all major streaming platforms.
- November 13, 2022
- 0 Comments
- strategic marketing
How to improve your digital marketing
Are you happy with your online marketing efforts? Is it generating relevant website leads, paying customers and repeat business? These are essential questions regularly asked at our marketing consulta...
- September 15, 2022
- 0 Comments
- strategic marketing
Are blogs still relevant?
Blogs are an incredible communication tool in your marketing arsenal and are still highly relevant; here's why.
- May 21, 2021
- 0 Comments
- strategic marketing
Digital advertising – why it’s important to measure your success
You manage what you measure, and thanks to the power of digital advertising and technology, we can now measure every activity and understand the attributed cause of every effect.
- May 11, 2021
- 0 Comments
- strategic marketing
5 tips to effective marketing
Effective marketing has the power to increase competitiveness and even change the game. As a marketing and sales consultancy, we have five top tips for creating an effective marketing strategy that un...
- April 27, 2021
- 0 Comments
- strategic marketing
Customer centricity - the benefits of customer-driven process
The customer-driven process is about identifying and optimising your business and marketing approach to your customers at every stage of their journey – from searching for a way to solve a problem to ...
Customer-focused marketing The best marketing has always been driven by an understanding of customer needs, wants and purchase behaviour. But today, the customer has unlimited power and control that c...
Outsourcing some or all of your marketing can have an enormously positive impact on your business's productivity and your marketing performance. In this article, we discuss key considerations when it ...
- February 8, 2021
- 0 Comments
- strategic marketing
Marketing Trends: What do we predict for the year ahead?
How do we market for growth in 2021 and what marketing trends should we prepare for? First and foremost, today's consumers and business buyers expect a great and consistent experience. You see, digita...
- January 18, 2021
- 0 Comments
- strategic marketing
How to reinvigorate your business in 2021
It's time to re-energise your business and bounce back from COVID-19. But how do you remain motivated and create a plan for business growth when the world is still so uncertain? And business budgets h...
2020 was a hell of a year for everybody and the majority of businesses. The COVID-19 pandemic caused consumer and business spending to retract as many adjusted to lower incomes, coped with restriction...
- November 27, 2020
- 0 Comments
- strategic marketing
How to create a winning marketing mix
Every business faces the ongoing challenge of creating the perfect marketing mix that attracts the right buyers to their brand. Whether you're thinking about marketing or digital marketing for the fir...
- November 6, 2020
- 0 Comments
- strategic marketing
10 ways to turn website visitors into customers
Something we often see in our line of work is so much money and time being spent on increasing website traffic only for it to fizzle at the finish line and not progress any further. When visitor detai...
Search Engine Marketing, otherwise known as SEM, is the process of advertising your business under carefully selected search terms to help attract the right people to your website. SEM works hand in h...
- June 26, 2020
- 0 Comments
- strategic marketing
SEO: Ten simple steps to get found online with Google search
SEO stands for 'search engine optimisation'. It's a process of optimising your website content to help Google deliver more of the right people to your site. So it's essential to consider your SEO stra...
