Insights and Articles

More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.

Imogen Arnold

Imogen Arnold
Imogen is an experienced and results-driven client service director and project manager. She led client service and project delivery for Telstra’s retail business as Business Director at the Paragon Design Group. Imogen has spent the last fifteen years managing marketing projects for the likes of Vodafone, nbn, Apple, Samsung, Bose, Qantas, Bayer, Citibank, Bupa and, of course, Telstra. She has the all-too-rare quality of being both able to make the impossible happen and be universally well-liked.
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Recent Posts

Why we love HubSpot Marketing Hub

We've been a HubSpot Marketing partner for over 7 years and we love it. Why? We think it's an incredibly intuitive and sophisticated CRM and marketing platform. HubSpot offers a wide range of marketin...

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Introducing: 'The Bond' A snackable Marketing and Sales Podcast

We are excited to share our brand-new podcast, The Bond, which is now available on all major streaming platforms.

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How to improve your digital marketing

Are you happy with your online marketing efforts? Is it generating relevant website leads, paying customers and repeat business? These are essential questions regularly asked at our marketing consulta...

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Are blogs still relevant?

Blogs are an incredible communication tool in your marketing arsenal and are still highly relevant; here's why.

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Digital advertising – why it’s important to measure your success

You manage what you measure, and thanks to the power of digital advertising and technology, we can now measure every activity and understand the attributed cause of every effect.

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5 tips to effective marketing

Effective marketing has the power to increase competitiveness and even change the game. As a marketing and sales consultancy, we have five top tips for creating an effective marketing strategy that un...

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Customer centricity - the benefits of customer-driven process

The customer-driven process is about identifying and optimising your business and marketing approach to your customers at every stage of their journey – from searching for a way to solve a problem to ...

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Targeted marketing - finding your ideal customer

Customer-focused marketing The best marketing has always been driven by an understanding of customer needs, wants and purchase behaviour. But today, the customer has unlimited power and control that c...

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Maximising your marketing power – the benefits of outsourcing

Outsourcing some or all of your marketing can have an enormously positive impact on your business's productivity and your marketing performance. In this article, we discuss key considerations when it ...

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