Topic: marketing strategy
- March 26, 2025
- 0 Comments
- strategic marketing
Unlocking the Power of Microsoft Copilot AI for Sales and Marketing: A Game-Changer for Small Businesses
At Poignand Consulting, we are constantly in awe of AI technologies and how they can help grow your business. Microsoft Copilot AI is one of these technologies that can support sales and marketing pro...
- July 18, 2024
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- marketing strategy
How AI is Revolutionising Google Search: What You Need to Know
AI is fundamentally transforming how Google search operates, making it more intuitive, context-aware, and user-friendly. By leveraging AI technologies, Google aims to provide a search experience that ...
- January 22, 2024
- 0 Comments
- marketing strategy
Marketing trends: How to grow in 2024
It's important to stay up-to-date with the latest marketing trends. In this blog, we'll explore some of the top marketing trends we anticipate for 2024, including AI marketing tools, data privacy, per...
- June 15, 2023
- 0 Comments
- strategic marketing
Why we love HubSpot Marketing Hub
We've been a HubSpot Marketing partner for over 7 years and we love it. Why? We think it's an incredibly intuitive and sophisticated CRM and marketing platform. HubSpot offers a wide range of marketin...
- December 15, 2022
- 0 Comments
- strategic marketing
5 benefits of social media advertising
It’s no secret that a social media presence is essential for businesses of all sizes. In fact, with 3 billion social media users worldwide and 21.45 million social media users in Australia alone (sour...
- November 13, 2022
- 0 Comments
- strategic marketing
How to improve your digital marketing
Are you happy with your online marketing efforts? Is it generating relevant website leads, paying customers and repeat business? These are essential questions regularly asked at our marketing consulta...
- November 13, 2022
- 0 Comments
- strategic marketing
4 helpful tips for creating an effective marketing plan
A marketing plan is essentially a roadmap that outlines how a business will organise, execute and track its marketing strategy over time. It’s a way to track and measure the success of various campaig...
- September 15, 2022
- 0 Comments
- strategic marketing
5 reasons SEO is crucial for your business
SEO stands for ‘search engine optimisation', and it’s a strategy for improving your business' website’s rankings. Essentially, when someone goes on to Google (or any other search engine) and types in ...
It’s time to get thinking about your digital sales and marketing ecosystem to help ensure that your strategy and program are fit for today’s buyers. It should excite and inspire your target audience, ...
- July 21, 2022
- 0 Comments
- strategic marketing
Social Media Marketing
We’ve all dabbled in the world of social media, but how should you use social media marketing as a tool for your business? It can be challenging to know where to start. Our latest blog post walks you ...
- April 17, 2020
- 0 Comments
- strategic marketing
The changing customer + strategic frameworks for a post-COVID-19 world
The Coronavirus pandemic and its associated health, social and economic crises will change the world. At the very least, they will shape large swathes of our way of life over the next decade. The impl...
- February 20, 2020
- 0 Comments
- strategic marketing
Is your marketing strategy effective?
What makes a super-compelling marketing strategy for small to medium businesses - and how do you kick-start yours?
