We've been a HubSpot Marketing partner for over 7 years and we love it. Why? We think it's an incredibly intuitive and sophisticated CRM and marketing platform. HubSpot offers a wide range of marketing tools and features that can benefit your marketing efforts in several ways. Here are some of the key things that HubSpot can do for your marketing and why we love it:
Inbound marketing
HubSpot is a pioneer in inbound marketing which focuses on attracting and engaging potential customers through valuable content and personalised experiences. HubSpot provides tools for creating and managing content, optimising web pages, and leveraging SEO (Search Engine Optimisation) techniques to help drive organic traffic to your website.
Lead generation and management
HubSpot's marketing tools include lead generation forms, landing page builders, and CTA (Call-to-Action) creation tools such as pop-ups and chatbots that allow you to capture visitor information and convert them into leads. The platform also provides a robust CRM system to help you manage and track your leads throughout the customer journey. We cover this in more detail in: 10 ways to turn website visitors into customers.
Email marketing
HubSpot enables you to create and automate email marketing campaigns, allowing you to segment your audience, personalise messages, and nurture leads. The platform provides email templates, A/B testing capabilities, and analytics to measure the effectiveness of your email campaigns.
Social media management
With HubSpot, you can schedule and publish social media posts across various platforms, monitor social media interactions, and engage with your audience. The platform also provides social media analytics to track the performance of your social media efforts.
Marketing automation
HubSpot's marketing automation features allow you to streamline repetitive tasks and workflows, such as lead nurturing, email sequences, and personalised content delivery. By automating these processes, you can save time, improve efficiency, and provide a more targeted and personalised experience for your audience. Read more about it in: Automation a better experience for customers and business.
A consistent experience across HubSpot
A key benefit of HubSpot vs other CRMs is that the different hubs, i.e Marketing, CRM and Sales, are built on the same code. Meaning the experience is the same whether you're using HubSpot's Marketing Hub or Sales Hub. This makes it easier to navigate because there is an intuitive familiarity across the platform, and it is easier to execute programs across marketing and sales. It is also easier to interpret cross-functional data regarding insights and reporting.
Analytics and reporting
HubSpot offers robust analytics and reporting tools that provide insights into your marketing performance. You can track key metrics, measure campaign effectiveness, and generate reports to understand the impact of your marketing efforts. This data-driven approach helps you make informed decisions and optimize your marketing strategies.
Integration with other tools and platforms
HubSpot integrates with various third-party applications and platforms, allowing you to connect and synchronize data between different systems. This integration capability helps streamline your marketing operations and enables you to leverage the power of multiple tools in a unified environment.
Education and resources
HubSpot provides extensive educational resources, including courses, certifications, webinars, and a knowledge base, to help you enhance your marketing skills and stay up to date with industry best practices. The platform's resources empower you to leverage HubSpot's features effectively and achieve better marketing outcomes.
Support like you've never seen
HubSpot's technical support service is world-class. We have personally been blown away by the support services offered by HubSpot. Whether it's a same-day phone call, immediate web chat or a follow-up email with their technical team, their support is truly best in class. Fast, friendly professional and always helpful.
Constant innovation and updates
HubSpot consistently updates its platform with new features, improvements, and integrations to meet the evolving needs of its users. This commitment to innovation ensures that users have access to cutting-edge tools and technologies to drive their marketing and sales efforts.
It's worth noting that the specific tools and features available to you will depend on the HubSpot subscription or plan you choose. HubSpot offers different tiers, ranging from free to enterprise, with varying levels of functionality and support. It's recommended to explore HubSpot's offerings, consider your requirements, and even take advantage of free trials or demos to determine if the platform aligns with your preferences and objectives. We'd be happy to organise a HubSpot demo for you.
There's so much more to HubSpot than just Marketing Hub. But that's cause for another blog. Next time we'll cover what we love about Sales Hub.
About Poignand Consulting
Poignand Consulting is a strategic marketing and sales enablement consultancy that exists to unlock customer value for your business. We do this by helping enrich the customer experience at every point of contact – from the first seed of awareness to enquiry, purchase, and the post-sale relationship.
It pays to step back and assess this from time to time. Help is available. If you would like to review your current marketing effectiveness, we would happily arrange an obligation-free chat.
