Insights and Articles
More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.
Topic: digital marketing
- April 29, 2025
- 0 Comments
- strategic marketing
Unlocking Customer Value with Poignand Consulting
Posted by
Stuart Poignand
At Poignand Consulting, we are dedicated to unlocking customer value for your business through strategic marketing and sales enablement. Our expertise lies in creating and managing comprehensive marke...
- March 26, 2025
- 0 Comments
- strategic marketing
Unlocking the Power of Microsoft Copilot AI for Sales and Marketing: A Game-Changer for Small Businesses
Posted by
Imogen Arnold
At Poignand Consulting, we are constantly in awe of AI technologies and how they can help grow your business. Microsoft Copilot AI is one of these technologies that can support sales and marketing pro...
- March 26, 2025
- 0 Comments
- strategic marketing
How HubSpot is powering the future of AI marketing
Posted by
Stuart Poignand
At Poignand Consulting, we've proudly relied on HubSpot as our core technology platform since 2017. It's become central to fulfilling our purpose - to unlock value for our clients by transforming thei...
- July 18, 2024
- 0 Comments
- marketing strategy
How AI is Revolutionising Google Search: What You Need to Know
Posted by
Imogen Arnold
AI is fundamentally transforming how Google search operates, making it more intuitive, context-aware, and user-friendly. By leveraging AI technologies, Google aims to provide a search experience that ...
- December 14, 2023
- 0 Comments
- strategic marketing
Unleashing the Power of Facebook Advertising: A Comprehensive Guide
Posted by
Imogen Arnold
Welcome to this comprehensive guide, where we'll dive deep into the realm of Facebook advertising.
- November 1, 2023
- 0 Comments
- strategic marketing
Advertising on social media: Choosing the right platform for your ads
Posted by
Imogen Arnold
Wondering how to effectively advertise your brand on social media? With the rise of online platforms, social media has become a hub for businesses to connect with their target audience. But with so ma...
- June 15, 2023
- 0 Comments
- strategic marketing
Why we love HubSpot Marketing Hub
Posted by
Imogen Arnold
We've been a HubSpot Marketing partner for over 7 years and we love it. Why? We think it's an incredibly intuitive and sophisticated CRM and marketing platform. HubSpot offers a wide range of marketin...
- December 15, 2022
- 0 Comments
- strategic marketing
5 benefits of social media advertising
Posted by
Kristine Wright
It’s no secret that a social media presence is essential for businesses of all sizes. In fact, with 3 billion social media users worldwide and 21.45 million social media users in Australia alone (sour...
- November 13, 2022
- 0 Comments
- strategic marketing
How to improve your digital marketing
Posted by
Imogen Arnold
Are you happy with your online marketing efforts? Is it generating relevant website leads, paying customers and repeat business? These are essential questions regularly asked at our marketing consulta...