Insights and Articles
More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.
Topic: lead generation
- November 6, 2020
- 0 Comments
- strategic marketing
10 ways to turn website visitors into customers
Posted by
Imogen Arnold
Something we often see in our line of work is so much money and time being spent on increasing website traffic only for it to fizzle at the finish line and not progress any further. When visitor detai...
Get your ducks in a row Today, running an inbound marketing program is all about attracting the right people to your website, converting interested visitors to leads, then nurturing each lead to the m...
- July 28, 2020
- 0 Comments
- strategic marketing
SEM: How to get the best value from Google Ads
Posted by
Imogen Arnold
Search Engine Marketing, otherwise known as SEM, is the process of advertising your business under carefully selected search terms to help attract the right people to your website. SEM works hand in h...
- June 26, 2020
- 0 Comments
- strategic marketing
SEO: Ten simple steps to get found online with Google search
Posted by
Imogen Arnold
SEO stands for 'search engine optimisation'. It's a process of optimising your website content to help Google deliver more of the right people to your site. So it's essential to consider your SEO stra...
- January 6, 2020
- 0 Comments
- strategic marketing
Is your business helping, or selling?
Posted by
Stuart Poignand
Helping not selling This could be the world’s shortest blog post. You see, the headline says it all. The single most important point when producing content to generate leads is to help, not sell. This...