Insights and Articles
More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.
Topic: digital advertising
- March 26, 2025
 - 0 Comments
 - strategic marketing
 
How HubSpot is powering the future of AI marketing
                                                Posted by
                                                
                                                    Stuart Poignand
                                                
                                            
                                        
                                            
                                            At Poignand Consulting, we've proudly relied on HubSpot as our core technology platform since 2017. It's become central to fulfilling our purpose - to unlock value for our clients by transforming thei...
                                        
                                        
                                    - December 14, 2023
 - 0 Comments
 - strategic marketing
 
Unleashing the Power of Facebook Advertising: A Comprehensive Guide
                                                Posted by
                                                
                                                    Imogen Arnold
                                                
                                            
                                        
                                            
                                            Welcome to this comprehensive guide, where we'll dive deep into the realm of Facebook advertising.
                                        
                                        
                                    - November 1, 2023
 - 0 Comments
 - strategic marketing
 
Advertising on social media: Choosing the right platform for your ads
                                                Posted by
                                                
                                                    Imogen Arnold
                                                
                                            
                                        
                                            
                                            Wondering how to effectively advertise your brand on social media? With the rise of online platforms, social media has become a hub for businesses to connect with their target audience. But with so ma...
                                        
                                        
                                    - June 15, 2023
 - 0 Comments
 - strategic marketing
 
Why we love HubSpot Marketing Hub
                                                Posted by
                                                
                                                    Imogen Arnold
                                                
                                            
                                        
                                            
                                            We've been a HubSpot Marketing partner for over 7 years and we love it. Why? We think it's an incredibly intuitive and sophisticated CRM and marketing platform. HubSpot offers a wide range of marketin...
                                        
                                        
                                    - December 15, 2022
 - 0 Comments
 - strategic marketing
 
5 benefits of social media advertising
                                                Posted by
                                                
                                                    Kristine Wright
                                                
                                            
                                        
                                            
                                            It’s no secret that a social media presence is essential for businesses of all sizes. In fact, with 3 billion social media users worldwide and 21.45 million social media users in Australia alone (sour...
                                        
                                        
                                    - December 15, 2022
 - 0 Comments
 - strategic marketing
 
Introducing: 'The Bond' A snackable Marketing and Sales Podcast
                                                Posted by
                                                
                                                    Imogen Arnold
                                                
                                            
                                        
                                            
                                            We are excited to share our brand-new podcast, The Bond, which is now available on all major streaming platforms.
                                        
                                        
                                    - November 13, 2022
 - 0 Comments
 - strategic marketing
 
How to improve your digital marketing
                                                Posted by
                                                
                                                    Imogen Arnold
                                                
                                            
                                        
                                            
                                            Are you happy with your online marketing efforts? Is it generating relevant website leads, paying customers and repeat business? These are essential questions regularly asked at our marketing consulta...
                                        
                                        
                                    
                                            
                                            Blogs are an incredible communication tool in your marketing arsenal and are still highly relevant; here's why.
                                        
                                        
                                    - May 21, 2021
 - 0 Comments
 - strategic marketing
 
Digital advertising – why it’s important to measure your success
                                                Posted by
                                                
                                                    Imogen Arnold
                                                
                                            
                                        
                                            
                                            You manage what you measure, and thanks to the power of digital advertising and technology, we can now measure every activity and understand the attributed cause of every effect.
                                        
                                        
                                    
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                