Insights and Articles
More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.
Topic: customer insight
- August 27, 2025
- 0 Comments
- strategic marketing
How Generative AI Is Reshaping Marketing and Sales and What Businesses Can Do About It
Posted by
Stuart Poignand
The rise of generative AI promises to be the largest and fastest technological shift yet. Its possibilities are reaching all parts of society. One area that is already changing is buyer behaviour, whi...
- December 15, 2022
- 0 Comments
- strategic marketing
Introducing: 'The Bond' A snackable Marketing and Sales Podcast
Posted by
Imogen Arnold
We are excited to share our brand-new podcast, The Bond, which is now available on all major streaming platforms.
- February 20, 2020
- 0 Comments
- strategic marketing
Is your marketing strategy effective?
Posted by
Stuart Poignand
What makes a super-compelling marketing strategy for small to medium businesses - and how do you kick-start yours?