Video is now the vital content pillar. The multi-sensory nature of video makes it highly engaging and memorable.
In 2019, video became the most commonly used format in content marketing, overtaking blogs and infographics.
The average internet user spends nearly 7 hours watching video per week.
According to Hubspot research, 54% of people want to see more video from the brands they support.
And 88% of marketers report that video content marketing delivers positive return on investment.
The popularity of video makes it an ideal vehicle to convey brand messages while also being highly effective as a driver of organic search engine performance. In fact, Youtube is the world's second-biggest search engine, after its owner, Google.
It can be used for all manner of subjects, from thought leadership to explainers.
Poignand Consulting is a strategic marketing and sales enablement consultancy that exists to unlock customer value for your business. We do this by helping enrich the customer experience at every point of contact – from the first seed of awareness to enquiry to opportunity, purchase, the post-sale relationship and repeat purchases.
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