Imogen Arnold-Dunk
Recent Posts
- September 23, 2026
- 0 Comments
- marketing
How Better Customer Experiences Drive Business Growth
Unlocking Customer Value through Customer Experience Every business makes promises. Marketing communicates a value proposition. Sales reinforce it. Customers form expectations about what the experienc...
- September 8, 2026
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- strategic marketing
When Is It Time to Bring in a Marketing Consultancy?
Every growing business reaches a point where an external perspective can make a meaningful difference. At Poignand Consulting, we work with businesses that are looking to grow with greater confidence ...
- April 24, 2026
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- strategic marketing
What Does Good Marketing Actually Cost (and Return) for an SME
If you run an SME and are serious about growth, one question inevitably comes up: “What should good marketing actually cost — and what should I expect in return?” It’s a deceptively simple question, o...
- January 30, 2026
- 0 Comments
- strategic marketing
We Created a Video for Our Client Using 100% AI Production
Video marketing used to be expensive, slow, and heavy on approvals. But what if you no longer need a big production crew, weeks of filming, and hefty budgets to create powerful brand content? We recen...
- October 22, 2025
- 0 Comments
- strategic marketing
Don’t Leave Success to Chance - Why Every Business Needs a Marketing Roadmap for 2026
Businesses today face unprecedented challenges - economic uncertainty, shifting consumer behaviour, and rapid technological change. In this environment, marketing isn’t optional, it’s essential. A str...
