Marketing and sales enablement are essential for growth for small and medium-sized enterprises (SMEs), but they’re also resource-intensive activities. Developing an in-house team requires significant investment in salaries, training, and technology, which is often a genuine barrier for businesses with limited budgets and time. Plus, less experienced marketing teams can struggle to achieve impact and deliver results without sufficient guidance.
Outsourcing these functions to a professional, specialised partner offers a compelling alternative. The right partner will deliver valuable business results, like measurable ROI and growth, focus on continuous improvement, and free up leadership to focus on core business priorities.
The Case for Outsourcing
- Access to Expertise and Advanced Capabilities
Marketing and sales enablement require diverse skills, including strategic planning, content creation, analytics, and technology integration. Hiring specialist staff in each area is costly and often unrealistic. Outsourcing provides access to a team of experts who bring proven strategies, tools, experience, and industry insights.
“34% of companies still prioritise cost reduction, but access to specialised talent (42%) is now the top driver for outsourcing.” Deloitte Global Outsourcing Survey
- Scalability and Flexibility
Outsourcing allows you to purposefully scale efforts up or down based on business needs. Whether entering a new market, acquiring leads, or developing sales intent, external partners can quickly ramp up projects and programs without the delays caused by recruitment and onboarding.
- Focus on Core Business
Delegating marketing and sales enablement frees leadership to concentrate on product development, customer service, and strategic growth initiatives, which directly impact long-term success.
The ROI of Outsourcing
The numbers speak for themselves:
- Cost Savings: Outsourcing can reduce annual labour costs by 20-90%, with an average saving of 30% for many business functions (Deloitte).
- Market Growth: The global outsourcing services market was $5.8 trillion (AUD) in 2024 and is projected to reach $10.9 trillion by 2030. (Grand View Research).
- Adoption by SMEs: Over 83% of small businesses plan to maintain or increase spending on outsourced services, and 27% specifically seek marketing providers (Clutch Survey).
Addressing Common Concerns
Business owners may hesitate to outsource due to fear of losing control or misaligning with business goals. While these are valid concerns, they can be mitigated by choosing a partner who clearly understands your business context, communicates transparently, and aligns strategies with your objectives.
How Poignand Consulting Delivers Distinct Advantages
At Poignand Consulting, we recognise that outsourcing marketing and sales enablement services is not just about execution but a genuine partnership. Our approach is designed to deliver measurable results while ensuring alignment with your business strategy. Achieving alignment empowers us, significantly cutting back the time required to manage us. At the same time, transparent reporting and an efficient cycle of approvals and monthly reviews keep you engaged and in complete control.
- Strategic and Commercial Expertise. We bring decades of experience in marketing and sales strategy, helping businesses develop and align go-to-market strategies that drive sustainable growth.
- Global Standard Expertise and Experience. Our team applies best practices and insights gained from working across diverse industries and markets, ensuring your business benefits from the creative implementation of best-practice standards.
- Deep Customer Insights. We identify valuable customer segments and use those insights to craft relevant, engaging content that attracts the right customers and builds purchase intent.
- Whole-of-Business Perspective. Our programs are achievable because we understand the broader business context, ensuring initiatives integrate seamlessly with your operations.
- Highly Responsive Service. We pride ourselves on being agile and responsive, adapting quickly to your evolving needs and market conditions.
- Super-Efficient Execution. Our experience, streamlined processes, proven frameworks, and AI and automation technology enable rapid implementation, reducing costs without compromising quality.
- Accountability and Delegation. We enable businesses to delegate execution confidently through clear responsibilities and measurable outcomes.
- Continuous Improvement. Our monthly review cycle provides transparency and accountability, reporting on activities, results, and continuous improvement actions.
Proven Client Satisfaction
Our clients consistently report high satisfaction with our services, citing our ability to deliver strategic clarity, measurable results, and a collaborative approach that feels like an extension of their team. View our work.
The Bottom Line
Outsourcing marketing and sales enablement is more than a cost-saving measure; it accelerates SME growth. Working with a specialist like Poignand Consulting gives you access to expertise, insights, processes and technology that drive measurable ROI while freeing your team to focus on what they do best.
Ready to explore how outsourcing can transform your business?
Contact Poignand Consulting today and start building a strategy that delivers results.
About Poignand Consulting
Poignand Consulting is a strategic marketing and sales enablement consultancy that exists to unlock customer value for your business. We do this by helping enrich the customer experience at every point of contact – from the first seed of awareness to enquiry, purchase, and the post-sale relationship.
It pays to step back and assess this from time to time. Help is available. If you would like to review your current marketing effectiveness, we would happily arrange an obligation-free chat.
About the author
Stuart Poignand is the Director of Poignand Consulting and has 20+ years of experience in strategic marketing and sales enablement for SMEs and enterprise businesses.
