Topic: strategic marketing
- August 28, 2020
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- strategic marketing
Max your Google Ads
Get your ducks in a row Today, running an inbound marketing program is all about attracting the right people to your website, converting interested visitors to leads, then nurturing each lead to the m...
Search Engine Marketing, otherwise known as SEM, is the process of advertising your business under carefully selected search terms to help attract the right people to your website. SEM works hand in h...
- July 2, 2020
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- strategic marketing
Content Marketing: Marketing like your buyers want you to
If you stop and think about how you buy important new things today, you’re likely to think of how you’ve changed over time.
- June 26, 2020
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- strategic marketing
SEO: Ten simple steps to get found online with Google search
SEO stands for 'search engine optimisation'. It's a process of optimising your website content to help Google deliver more of the right people to your site. So it's essential to consider your SEO stra...
- May 28, 2020
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- strategic marketing
How to create a marketing organisation: Choices, traps and value
After a long career in marketing, both within and providing business services, I’ve seen many iterations of the marketing function. Getting it right will directly correlate with business success. Gett...
- May 28, 2020
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- strategic marketing
Automation: A better experience for customers and business
Nirvana for marketing and sales effectiveness has always been saying the right thing to the right person at the right time. In other words, to be relevant. The continuing rise of AI-driven automation ...
- April 17, 2020
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- strategic marketing
The changing customer + strategic frameworks for a post-COVID-19 world
The Coronavirus pandemic and its associated health, social and economic crises will change the world. At the very least, they will shape large swathes of our way of life over the next decade. The impl...
- February 20, 2020
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- strategic marketing
Is your marketing strategy effective?
What makes a super-compelling marketing strategy for small to medium businesses - and how do you kick-start yours?
- February 20, 2020
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- strategic marketing
Do you have a compelling brand strategy?
Your brand is more than a name and a logo; it will represent you and what your business will become. A good brand strategy is important in positioning your business, not only for your clients, but als...
- February 20, 2020
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- strategic marketing
Lessons learned: marketing for the future
I was recently asked a great question by a client - a clever and thoughtful young marketer on the rise; "What are the most important things you've learned?" It was a tough one to answer on the spot, p...
- February 20, 2020
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- strategic marketing
Beware: Marketing mistakes to avoid
You know the story. You’ve invested a lot of time and money in building a website, establishing a social media presence and building an email database and after all that, the only result you can see i...
- February 20, 2020
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- strategic marketing
Is your marketing strategically focused on your customer?
What is inbound marketing? Put simply, inbound is an approach to marketing that makes it easy for the right customer to find your business and develop the customer’s readiness to buy. It is designed t...
- January 6, 2020
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- strategic marketing
Is your business helping, or selling?
Helping not selling This could be the world’s shortest blog post. You see, the headline says it all. The single most important point when producing content to generate leads is to help, not sell. This...
