Topic: strategic marketing
At Poignand Consulting, we are dedicated to unlocking customer value for your business through strategic marketing and sales enablement. Our expertise lies in creating and managing comprehensive marke...
- March 26, 2025
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- strategic marketing
Unlocking the Power of Microsoft Copilot AI for Sales and Marketing: A Game-Changer for Small Businesses
At Poignand Consulting, we are constantly in awe of AI technologies and how they can help grow your business. Microsoft Copilot AI is one of these technologies that can support sales and marketing pro...
At Poignand Consulting, we've proudly relied on HubSpot as our core technology platform since 2017. It's become central to fulfilling our purpose - to unlock value for our clients by transforming thei...
- December 14, 2023
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- strategic marketing
Unleashing the Power of Facebook Advertising: A Comprehensive Guide
Welcome to this comprehensive guide, where we'll dive deep into the realm of Facebook advertising.
- November 1, 2023
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- strategic marketing
Advertising on social media: Choosing the right platform for your ads
Wondering how to effectively advertise your brand on social media? With the rise of online platforms, social media has become a hub for businesses to connect with their target audience. But with so ma...
- June 15, 2023
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- strategic marketing
Why we love HubSpot Marketing Hub
We've been a HubSpot Marketing partner for over 7 years and we love it. Why? We think it's an incredibly intuitive and sophisticated CRM and marketing platform. HubSpot offers a wide range of marketin...
- December 15, 2022
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- strategic marketing
5 benefits of social media advertising
It’s no secret that a social media presence is essential for businesses of all sizes. In fact, with 3 billion social media users worldwide and 21.45 million social media users in Australia alone (sour...
- December 15, 2022
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- strategic marketing
Introducing: 'The Bond' A snackable Marketing and Sales Podcast
We are excited to share our brand-new podcast, The Bond, which is now available on all major streaming platforms.
- November 13, 2022
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- strategic marketing
How to improve your digital marketing
Are you happy with your online marketing efforts? Is it generating relevant website leads, paying customers and repeat business? These are essential questions regularly asked at our marketing consulta...
- November 13, 2022
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- strategic marketing
4 helpful tips for creating an effective marketing plan
A marketing plan is essentially a roadmap that outlines how a business will organise, execute and track its marketing strategy over time. It’s a way to track and measure the success of various campaig...
- September 15, 2022
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- strategic marketing
5 reasons SEO is crucial for your business
SEO stands for ‘search engine optimisation', and it’s a strategy for improving your business' website’s rankings. Essentially, when someone goes on to Google (or any other search engine) and types in ...
- September 15, 2022
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- strategic marketing
Are blogs still relevant?
Blogs are an incredible communication tool in your marketing arsenal and are still highly relevant; here's why.
It’s time to get thinking about your digital sales and marketing ecosystem to help ensure that your strategy and program are fit for today’s buyers. It should excite and inspire your target audience, ...
- July 21, 2022
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- strategic marketing
Social Media Marketing
We’ve all dabbled in the world of social media, but how should you use social media marketing as a tool for your business? It can be challenging to know where to start. Our latest blog post walks you ...
- May 21, 2021
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- strategic marketing
Digital advertising – why it’s important to measure your success
You manage what you measure, and thanks to the power of digital advertising and technology, we can now measure every activity and understand the attributed cause of every effect.
- May 11, 2021
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- strategic marketing
5 tips to effective marketing
Effective marketing has the power to increase competitiveness and even change the game. As a marketing and sales consultancy, we have five top tips for creating an effective marketing strategy that un...
- April 27, 2021
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- strategic marketing
Customer centricity - the benefits of customer-driven process
The customer-driven process is about identifying and optimising your business and marketing approach to your customers at every stage of their journey – from searching for a way to solve a problem to ...
Customer-focused marketing The best marketing has always been driven by an understanding of customer needs, wants and purchase behaviour. But today, the customer has unlimited power and control that c...
- February 8, 2021
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- strategic marketing
Marketing Trends: What do we predict for the year ahead?
How do we market for growth in 2021 and what marketing trends should we prepare for? First and foremost, today's consumers and business buyers expect a great and consistent experience. You see, digita...
- January 18, 2021
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- strategic marketing
How to reinvigorate your business in 2021
It's time to re-energise your business and bounce back from COVID-19. But how do you remain motivated and create a plan for business growth when the world is still so uncertain? And business budgets h...
2020 was a hell of a year for everybody and the majority of businesses. The COVID-19 pandemic caused consumer and business spending to retract as many adjusted to lower incomes, coped with restriction...
- November 27, 2020
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- strategic marketing
How to create a winning marketing mix
Every business faces the ongoing challenge of creating the perfect marketing mix that attracts the right buyers to their brand. Whether you're thinking about marketing or digital marketing for the fir...
- November 6, 2020
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- strategic marketing
10 ways to turn website visitors into customers
Something we often see in our line of work is so much money and time being spent on increasing website traffic only for it to fizzle at the finish line and not progress any further. When visitor detai...
