Insights and Articles
More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.
Topic: strategic marketing
- July 21, 2022
- 0 Comments
- strategic marketing
10 marketing tips to grow your business
Posted by
Stuart Poignand
It’s time to get thinking about your digital sales and marketing ecosystem to help ensure that your strategy and program are fit for today’s buyers. It should excite and inspire your target audience, ...
We’ve all dabbled in the world of social media, but how should you use social media marketing as a tool for your business? It can be challenging to know where to start. Our latest blog post walks you ...
- May 21, 2021
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- strategic marketing
Digital advertising – why it’s important to measure your success
Posted by
Imogen Arnold
You manage what you measure, and thanks to the power of digital advertising and technology, we can now measure every activity and understand the attributed cause of every effect.
Effective marketing has the power to increase competitiveness and even change the game. As a marketing and sales consultancy, we have five top tips for creating an effective marketing strategy that un...
- April 27, 2021
- 0 Comments
- strategic marketing
Customer centricity - the benefits of customer-driven process
Posted by
Imogen Arnold
The customer-driven process is about identifying and optimising your business and marketing approach to your customers at every stage of their journey – from searching for a way to solve a problem to ...
- April 27, 2021
- 0 Comments
- strategic marketing
Targeted marketing - finding your ideal customer
Posted by
Imogen Arnold
Customer-focused marketing The best marketing has always been driven by an understanding of customer needs, wants and purchase behaviour. But today, the customer has unlimited power and control that c...
- February 8, 2021
- 0 Comments
- strategic marketing
Marketing Trends: What do we predict for the year ahead?
Posted by
Imogen Arnold
How do we market for growth in 2021 and what marketing trends should we prepare for? First and foremost, today's consumers and business buyers expect a great and consistent experience. You see, digita...
- January 18, 2021
- 0 Comments
- strategic marketing
How to reinvigorate your business in 2021
Posted by
Imogen Arnold
It's time to re-energise your business and bounce back from COVID-19. But how do you remain motivated and create a plan for business growth when the world is still so uncertain? And business budgets h...
- January 18, 2021
- 0 Comments
- strategic marketing
Lessons learned from 2020: New hope on the horizon
Posted by
Imogen Arnold
2020 was a hell of a year for everybody and the majority of businesses. The COVID-19 pandemic caused consumer and business spending to retract as many adjusted to lower incomes, coped with restriction...
- November 27, 2020
- 0 Comments
- strategic marketing
How to create a winning marketing mix
Posted by
Imogen Arnold
Every business faces the ongoing challenge of creating the perfect marketing mix that attracts the right buyers to their brand. Whether you're thinking about marketing or digital marketing for the fir...