Insights and Articles

More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.

Social Media Marketing

We’ve all dabbled in the world of social media, but how should you use social media marketing as a tool for your business? It can be challenging to know where to start. Our latest blog post walks you ...

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Digital advertising – why it’s important to measure your success

You manage what you measure, and thanks to the power of digital advertising and technology, we can now measure every activity and understand the attributed cause of every effect.

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5 tips to effective marketing

Effective marketing has the power to increase competitiveness and even change the game. As a marketing and sales consultancy, we have five top tips for creating an effective marketing strategy that un...

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Customer centricity - the benefits of customer-driven process

The customer-driven process is about identifying and optimising your business and marketing approach to your customers at every stage of their journey – from searching for a way to solve a problem to ...

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Targeted marketing - finding your ideal customer

Customer-focused marketing The best marketing has always been driven by an understanding of customer needs, wants and purchase behaviour. But today, the customer has unlimited power and control that c...

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Maximising your marketing power – the benefits of outsourcing

Outsourcing some or all of your marketing can have an enormously positive impact on your business's productivity and your marketing performance. In this article, we discuss key considerations when it ...

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Why video is #1 in content marketing

Video is now the vital content pillar. The multi-sensory nature of video makes it highly engaging and memorable. In 2019, video became the most commonly used format in content marketing, overtaking bl...

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Marketing Trends: What do we predict for the year ahead?

How do we market for growth in 2021 and what marketing trends should we prepare for? First and foremost, today's consumers and business buyers expect a great and consistent experience. You see, digita...

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How to reinvigorate your business in 2021

It's time to re-energise your business and bounce back from COVID-19. But how do you remain motivated and create a plan for business growth when the world is still so uncertain? And business budgets h...

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Lessons learned from 2020: New hope on the horizon

2020 was a hell of a year for everybody and the majority of businesses. The COVID-19 pandemic caused consumer and business spending to retract as many adjusted to lower incomes, coped with restriction...

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