Plan for Marketing and Sales Success in 2026

Great marketing doesn’t start with tactics - it starts with strategic clarity and an achievable plan.

This simple, powerful marketing strategy template helps you:

• Reflect on what’s working (and what’s not)
• Set bold, measurable goals
• Focus on your most valuable customers
• Build a brand that connects
• Create a marketing engine that delivers

Whether you’re scaling up, launching something new, or reigniting growth, this can be the start of your roadmap to success in 2026.

Poignand Consulting helps businesses like yours turn strategy into results. Let’s make it happen.

How to get started

Every business approaches a planning exercise like this differently. This may be your first marketing plan, or you could be adding strategic rigour to your existing process. Whatever your starting point is, the key is to get started.

The template we've provided is substantial, but many other inputs are possible, depending on your business, where you are in your journey and the sophistication of your ambitions. We've provided tips throughout to help you.

You may also need help. Poignand Consulting has decades of experience in strategic marketing and sales enablement, including strategic planning, execution services, digital enablement, AI-driven automation, and more.

If you have a challenge, we'd love to listen and describe how we can help you meet your goals.