Blogs are an incredible communication tool in your marketing arsenal and are still highly relevant; here's why.
Blogs are thoughtfully written articles that allow you, the author, to demonstrate your expertise in your topic. They are engaging to read, offer your audience valuable insights, and help gain your reader's trust by sharing your knowledge.
By publishing blogs, you are positioning your brand as an authoritative source on a subject, and this can go a long way towards generating awareness about your business and creating confidence that will ultimately help gain your reader's trust and custom.
As all marketers and business leaders know, communicating your point of difference and expertise in a way that engenders trust with your audience is half the challenge.
When written and optimised for SEO, blogs can help Google rank your business for keywords and drive more traffic to your website through organic search referrals.
So the more engaging your blog is, the higher up Google's search list you will find yourself for that keyword.
There are some fundamentals to cover when it comes to optimising your blogs for SEO.
When writing your blog, it's important to have a focus topic and a list of associated target keywords. This will help keep your article focused and is necessary to give your blog SEO structure.
By doing this and promoting your blog through your own marketing channels, Google will send more readers your way.
About Poignand Consulting Poignand Consulting is a strategic marketing and sales enablement consultancy that helps to unlock customer value for your business. We do this by helping enrich the customer experience at every point of contact – from the first seed of awareness to enquiry, purchase, and the post-sale relationship.
It pays to step back and assess this from time to time. Help is available. If you would like to review your current marketing effectiveness, we would be happy to arrange an obligation-free chat.