Video marketing used to be expensive, slow, and heavy on approvals. But what if you no longer need a big production crew, weeks of filming, and hefty budgets to create powerful brand content? We recently created a launch video for our client, On Watch, using AI production, and the result was incredible.
Watch The Video We Created Using AI
No film crews, no cast - just a terrific brief, solid marketing and brand strategy, along with effective prompting and editing.
If you’re a business owner, you might think:
“Video is too expensive.”
“It takes forever to go from idea to publication.”
“The approval and feedback loops are a nightmare.”
We’ve heard it all - video is too expensive, slow, and complicated. We’re here to show you how AI can eliminate these issues and make video marketing easier and accessible to businesses with smaller budgets.
For our client, On Watch, we used AI-powered tools to build the entire video straight from text prompts. That means we used AI to create footage, graphics, voice-over and music.
No filming days, actors or crew, no studios or weather risk. From concept to market in weeks. Traditional video production alone often takes weeks and can cost tens of thousands, if not hundreds of thousands, of dollars. This was different.
Here’s what this new workflow unlocks for businesses:
1. It’s Fast
Creating high-quality video no longer means months of extended planning, production, and post-production. With AI, a well-devised script can become a full video in days, not weeks.
2. It’s Cost-Effective
Instead of paying for expensive crews, locations, and editing suites, AI tools give you professional results at a fraction of the price.
3. It’s Scalable
You can produce more videos for social media, product launches, email campaigns and websites without ballooning costs.
4. It Removes Bottlenecks
You iterate fast and get to market quickly.
Whether you’re a startup or an established brand, you can now:
Produce engaging, professional videos that connect with your audience
Publish across platforms faster than ever before
Cut production costs dramatically
Stay ahead of competitors who are still stuck in old production models
Video isn’t just for big brands anymore. It’s a must-have tool for brand awareness, conversions, and customer engagement, and now it’s accessible to every business, no matter the size.
AI is a powerful production tool, but it’s not a replacement for clear thinking. The AI production tools are not yet perfect. Strategy and planning still do the heavy lifting.
The quality of the output is only ever as strong as the brief, the prompts and the feedback guiding it. Without a defined message, brand voice and objective, AI won't create valuable content.
However, when paired with sound strategy, thoughtful planning and experienced direction, AI becomes a force multiplier — turning strong ideas into polished video content faster and more efficiently than ever before.
At Poignand Consulting, we’re not just talking about AI for marketing; we’re doing it. We help businesses:
Understand where AI fits in your marketing strategy
Execute AI-generated video campaigns efficiently
Using AI takes practice and skill, but in the right hands, it's a revolution.
High-impact marketing doesn’t have to be high-cost or high-stress.
Please reach out to us to see how AI video can work for your brand.
For more insights into our work and expertise, check out our work and listen to our podcast.
About Poignand Consulting
Poignand Consulting specialises in strategic marketing and sales enablement, focusing on unlocking customer value. We help clients reimagine their strategies to enhance customer experience and effectiveness.
Our approach incorporates contemporary inbound marketing, AI, and automation technologies to drive productivity and competitiveness.
It pays to step back and assess this from time to time. Help is available. If you would like to review your current marketing effectiveness, we would be happy to arrange an obligation-free chat.