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The Bond.  Marketing and Sales Podcast

The Bond is about forming deeper customer
connections in marketing and sales.
 
We want to help business leaders realise their ambitions with greater customer relevance and authenticity. To achieve commercial success by being more mindful of customer experiences. All the while building capability and performance on robust strategy, process and technology.

Over time it will be an A-Z of winning contemporary marketing and sales practice. You’ll gain insights about how to build deeper customer connections and grow in today’s hyper-competitive markets.

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Marketing automation for competitive advantage

Episode 6

Marketing automation is now a strategic must for businesses because it unlocks new levels of effectiveness and provides competitive advantage. In this episode, Im and Stu discuss the role of automation at every stage of the buyer and customer journey. You'll hear practical examples of how best-practice approaches and market-leading tools can energise your marketing program and elevate cost-effective results. 

Increasing sales conversion with inbound sales

Episode 5

A CRM full of great leads means nothing without sales conversion. In this episode, Im and Stu discuss inbound sales methodology, the sales process, sales and marketing alignment, and how technology-driven automation helps to deliver a better customer experience with increased sales conversion at scale.

Creating a marketing strategy from scratch

Episode 4

A strategically focused and customer-centric approach to marketing is essential to effectiveness and return on investment. Im and Stu discuss why your marketing strategy matters, what makes a great marketing strategy, and how to go about creating one.

Building a brand that really connects

Episode 3

A truthful, thoughtful and purposeful brand strategy is essential to business success. It should codify business strengths, values and purpose in a compelling way for your most valuable potential customers and people. Im and Stu explore the elements of purpose-driven brands and how they add value.

Connecting with your people

Episode 2

Marketing should target your most valuable prospective customers to maximise efficiency and effectiveness. Im and Stu explore audience segmentation and personas and discuss how to approach targeting that connects the right customers with your business.

Helpfullness

Episode 1

 

Being helpful is the foundation of effective contemporary marketing and sales. By helping our perfect customers find out what they need to know when buying something they need, we're laying the foundations of a connected relationship. Im and Stu explore the concept and share practical ideas to implement in your business today.

Hosted by 

 

Stuart Poignand, Poignand Consulting

Stuart Poignand

Director

Stuart is a highly experienced sales and marketing professional. He loves helping our clients to develop valuable customer connections. He’s a genuinely customer-centric and commercially minded marketer.

Imogen Arnold, Poignand Consulting

Imogen Arnold-Dunk

Client Service Director

Imogen is an overly modest all-star. An astute marketer, super-organised project manager and a champion of efficiency and process. Im has the rare quality of being able to make the impossible happen and be universally well-liked.

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