Google makes a lot of money from your Ads revenue, running to hundreds of billions of dollars. For the unwary marketer, it's like a drug that costs a lot and only satisfies when you're on it. So it pays to maximise the ROI of Google Ads and consider it part of a holistic organic and paid approach to search marketing. In this first of two-part focus on Google Ads, Im and Stu discuss the key foundation points.
In the second of our two-part dive into SEO, Im and Stu discuss how to improve SEO performance that drives more of the right people to your website with organic search.
Marketing automation is now a strategic must for businesses because it unlocks new levels of effectiveness and provides competitive advantage. In this episode, Im and Stu discuss the role of automation at every stage of the buyer and customer journey. You'll hear practical examples of how best-practice approaches and market-leading tools can energise your marketing program and elevate cost-effective results.
A CRM full of great leads means nothing without sales conversion. In this episode, Im and Stu discuss inbound sales methodology, the sales process, sales and marketing alignment, and how technology-driven automation helps to deliver a better customer experience with increased sales conversion at scale.
A strategically focused and customer-centric approach to marketing is essential to effectiveness and return on investment. Im and Stu discuss why your marketing strategy matters, what makes a great marketing strategy, and how to go about creating one.
A truthful, thoughtful and purposeful brand strategy is essential to business success. It should codify business strengths, values and purpose in a compelling way for your most valuable potential customers and people. Im and Stu explore the elements of purpose-driven brands and how they add value.
Marketing should target your most valuable prospective customers to maximise efficiency and effectiveness. Im and Stu explore audience segmentation and personas and discuss how to approach targeting that connects the right customers with your business.
Being helpful is the foundation of effective contemporary marketing and sales. By helping our perfect customers find out what they need to know when buying something they need, we're laying the foundations of a connected relationship. Im and Stu explore the concept and share practical ideas to implement in your business today.
Stuart is a highly experienced sales and marketing professional. He loves helping our clients to develop valuable customer connections. He’s a genuinely customer-centric and commercially minded marketer.
Imogen is an overly modest all-star. An astute marketer, super-organised project manager and a champion of efficiency and process. Im has the rare quality of being able to make the impossible happen and be universally well-liked.
