Insights and Articles
More than a blog, this is where you'll find our latest insights, case studies and other useful information. We aim to help you to transform your marketing and sales, and add enduring value to your business.
- April 27, 2021
- 0 Comments
- strategic marketing
Customer centricity - the benefits of customer-driven process
Posted by
Imogen Arnold
The customer-driven process is about identifying and optimising your business and marketing approach to your customers at every stage of their journey – from searching for a way to solve a problem to ...
- April 27, 2021
- 0 Comments
- strategic marketing
Targeted marketing - finding your ideal customer
Posted by
Imogen Arnold
Customer-focused marketing The best marketing has always been driven by an understanding of customer needs, wants and purchase behaviour. But today, the customer has unlimited power and control that c...